10 Social Marketing Tips for Facebook Groups

10 Social Marketing Tips for Facebook Groups

Facebook Groups offer your fans a place to rally around your brand and/or topics that are near and dear to their hearts. Set Your Goal Before you do anything, set a goal for your group. How will your brand benefit? Think about this through the funnel concept: Brand Awareness: Are you trying to draw in people who are not aware of your brand and/or the products you offer? Your goals should be: Specific: Not “Increase Facebook engagement,” but “Increase Facebook engagement by 10%.” Measurable: Make sure you have a measurement system and cadence in place so you can track how you’re progressing towards your goal. What does this really do for your brand? Here are some examples: Support from your brand re: a specific topic Support from other members re: a specific topic Exclusive deals and/or reveals (you can track exclusive codes with UTM’s to understand your Facebook Group conversion rates) Influencer Q&A’s Exclusive video content You may gain a lot of members at first, but you will lose them quickly if you don’t give them a reason to stay or if you are constantly spamming members with self-serving branded content. This may seem counterintuitive, especially if your goal is to increase brand awareness, but choosing one of these settings ensures a level of exclusivity and admin-level control that will make your group more enticing to users who do become members. Your Facebook Group is a place for members to ask questions, and communicate with one another and you. You can also host weekly or monthly conversations and topic starters in your Facebook Group to keep momentum going.

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10 Social Marketing Tips for Facebook Groups
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Facebook’s algorithm update favors community and conversation-building over passive consumption. This forces many brands to make a fundamental shift in how they craft campaigns and content, so that their brand will show up in user feeds.

One way to connect with your audience on Facebook in 2018 without increasing ad budget is to create and participate regularly in Facebook Groups. Facebook Groups offer your fans a place to rally around your brand and/or topics that are near and dear to their hearts. Here are some tips to keep in mind.

1. Set Your Goal

Before you do anything, set a goal for your group. What do you want to get out of starting and maintaining a Facebook Group? How will your brand benefit? Think about this through the funnel concept:

  • Brand Awareness: Are you trying to draw in people who are not aware of your brand and/or the products you offer?
  • Consideration: Are you trying to deepen your connection with people who are aware of your brand and the products you offer, but haven’t converted or taken the next step yet?
  • Advocacy: Are you trying to deepen your connection with people who are already customers, to encourage them to bring in their own friends, interact more with your brand, and buy more from your brand?

As you set your goal, keep the SMART framework in mind.

SMART
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Your goals should be:

  • Specific: Not “Increase Facebook engagement,” but “Increase Facebook engagement by 10%.”
  • Measurable: Make sure you have a measurement system and cadence in place so you can track how you’re progressing towards your goal.
  • Attainable: Your goals should make you stretch and hustle, but should not be so far out of reach that they discourage you. You also need to make sure you have the resources in place to attain your goal with Facebook Groups. More on that later.
  • Relevant: Your goal needs to be relevant to your business. Dig deep here. Why do you want to increase engagement on Facebook? What does this really do for your brand?
  • Timely (or Time-Bound): Not “Increase Facebook engagement by 10%,” but “Increase Facebook engagement by 10% by EOQ.”

2. Provide Real Value

How will members of your Facebook Group benefit? Why would they want to join in the first place? You must provide real, ongoing value to members of your Facebook Group. Here are some examples:

  • Support from your brand re: a specific topic
  • Support from other members…

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