10 Social Video Statistics That Will Make You Rethink Video

According to Facebook, we are living in a “video first” world, where Social Video will soon be at the heart of everything. But.. back to the stats (and the cool infographic coming your way further down in this post)… For the purposes of their research, Animoto wanted to find out what consumers and marketers were actually doing with video. They asked: what consumers are watching and engaging with how marketers are reaching those audiences with video Let’s dive into their findings and take a look at what they mean for you as a business owner (and what you can start doing now!). Whichever way you look at it though.. these stats are about to make you think very differently about social video and rethink your video strategy: What the consumers say about Social Video Here are just a few of the statistics from Animoto’s research that will make you think differently about social video: #1. What the Marketers say about Social Video #7. 39% of Marketers are creating Square and/or vertical videos. Let’s break it down into just 5 simple actions that you can start doing now to take advantage of this insight: Create live video or create pre-recorded video – either way, start creating video. As Animoto says – “marketers need to start thinking about how to reach consumers … in silence”, because they are watching videos with the sound off. Viewers are watching a lot of square video on Facebook, Instagram and Twitter. Consider Facebook, Instagram Stories or Snapchat as this is where consumers are also consuming video content.

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According to Facebook, we are living in a “video first” world, where Social Video will soon be at the heart of everything.

If you are a marketer wanting to reach consumers with video then listen up!

In this post I share 10 statistics that will have you thinking VERY differently about how you approach your social video strategy.

10 Social Video Statistics to make you rethink your video strategy
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Recently, the team at Animoto decided to take a deep dive into the world of social video. The aim was to find out what is working, what we are consuming and what type of videos we are making.

They quoted the shift to a “video first world”, a term coined my Mark Zuckerberg when he said this about video:

“Ten years ago, most of what we shared and consumed online was text. Now it’s photos, and soon most of it will be video. We see a world that is video first with video at the heart of all our apps and services.” – Mark Zuckerberg

If we are going to use social video effectively we need to understand more about it. Animoto did just that by surveying 1000 consumers and 500 marketers to find out how video is having an impact in this age of social online video.

Now if you don’t know the team at Animoto, they specialize in helping brands and businesses create custom, engaging videos that share your brand story (and convert). I am an afilliate for Animoto.. but only because I love using their tool to make videos in my own business and for clients… and I know you will too.

Suffice to say, Animoto knows a thing or two about video. But.. back to the stats (and the cool infographic coming your way further down in this post)…

For the purposes of their research, Animoto wanted to find out what consumers and marketers were actually doing with video. They asked:

  • what consumers are watching and engaging with
  • how marketers are reaching those audiences with video

Let’s dive into their findings and take a look at what they mean for you as a business owner (and what you can start doing now!). Then we’ll take a look at their infographic which sums it all up (and more).

Whichever way you look at it though.. these stats are about to make you think very differently about social video and rethink your video strategy:

What the consumers say about Social Video

Here are just a…

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