12 Ways to Build Your Brand and Promote Your Book on Twitter

12 Ways to Build Your Brand and Promote Your Book on Twitter

You tweet. Instead of giving you more of the basics, here are 12 ways to be more strategic about your time on Twitter. Remember to keep them short (120 characters) so people can add a comment and retweet! Every time someone retweets your tweets, thank them. Remember not to spam people on Twitter or ask them to follow you or to retweet you. For every few tweets that are helpful or provide value, write only one tweet that’s promotional about your book. When people love your book, ask them to tweet about it using a hashtag of the title of your book so it trends in the Twitter world. The same goes for your book. Promote your expertise by hosting a Tweet chat. Your Tweet chat can be a Q & A about your book, or you can take questions from followers for an hour at a designated time that you promote on Twitter.

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An author recently reached out to me via email and said, “I’ve been tweeting for a couple of weeks and don’t see a change in my Amazon ranking. What am I doing wrong?” I told him, “Nothing. Twitter is just not an instant fix. It takes a long time to build a community in social media.” That’s the honest truth, but there are still ways to make sure the time you spend on Twitter is as productive as possible.

You know the Twitter basics, right? You tweet. You retweet. You write Tweets in 140 characters or less. You keep your tweets short to encourage retweets and you aren’t confused by the terms or symbols of #hashtags or @Mentions. So what else? What’s next? Instead of giving you more of the basics, here are 12 ways to be more strategic about your time on Twitter.

  1. Help other people. This tip usually comes easily to authors and experts because they have been giving advice for years. Twitter just allows you to give it to a larger audience. Ever hear that if you help other people get what they want, you will get what you want? It’s true. Whenever you have any interaction, start with the intention to give more value than you receive.
  2. Tweet quotes. Your nonfiction book is filled with little tips of value, and I bet your novel is full of perfect little sentences. Share them on Twitter daily. Remember to keep them short (120 characters) so people can add a comment and retweet!
  3. Be polite. It may sound time-consuming, but it’s worth it. Every time someone retweets your tweets, thank them. You will create conversations and ultimately create relationships.
  4. Decide who you want to create relationships with and begin a conversation. Many of my clients find themselves talking to whomever reaches out to them. Instead you can be more proactive and make a list of the people you want to get to know. Whether it’s other experts in your space or media professionals, twitter is a great way to learn from others. Initiate contact by retweeting the content of others to help support and promote them and foster a good relationship. Remember not to spam people on…

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