Even more so, younger audiences continue to seek Instagram for brand interactions, engagement and personality. Images and videos from brands drive engagement, which only help you promote your Instagram even further. If you’re a brand looking to promote your Instagram, this is the perfect network to boost audience engagement. Make Your Username Simple & Searchable The majority of your customers know they can probably find you by doing a quick search on Instagram Explore. Did you know 7 in 10 Instagram hashtags are branded? If your business has multiple locations, use geotags to promote your Instagram in various locations. Make sure your business is geotagged so customers can post their photos. When users come to your feed, try to engage instead of directly sell. Use Other Networks to Promote Your Instagram While it’s important to focus on new ways to promote your Instagram, you can’t keep your efforts to just one network. To truly build your audience and promote your brand on Instagram, post links to your feed on other social networks like Facebook, Twitter and LinkedIn.
We get it. You took an amazing photo, put on the perfect filter, uploaded it and now you’re waiting for the likes and comments to roll in your feed. It’s a great feeling and payoff when you know your content does well on Instagram. And for your brand, you want that feeling to be consistent.
However, getting others to engage with your Instagram isn’t as simple as uploading decent content and calling it a day. Your brand must understand how to promote your Instagram to reach your biggest audience possible. There’s more than 700 million users and casting the perfect net with your promotions can reel in big rewards.
The hard part is just learning how to promote your Instagram for success. It shouldn’t take a PR expert to make you successful, so skip the pay-per-follower sites and follow these 12 tips to organically grow and promote your Instagram:
1. Take Advantage of Instagram’s Environment
Instagram has turned into a must-have social network for marketers. Even more so, younger audiences continue to seek Instagram for brand interactions, engagement and personality. According to the Sprout Social Q2 2017 Index, 51% of millennials enjoy brand personality on Instagram.
The platform continues to be an environment of sharing, liking, tagging and commenting. Additionally, younger generations can be inspired to make purchases on Instagram, despite its limited “link in bio.”
Instagram’s core users can navigate the app seamlessly, although it’s not as traditional as marketing on Facebook or Twitter. The visual appeal of the app is unlike other networks as well. Images and videos from brands drive engagement, which only help you promote your Instagram even further.
According to our Q1 2017 Index, 60% millennials and 67% of Gen Xer’s said they were more likely to make a purchase from a brand they follow on social media. And the single-scroll environment of Instagram puts your content front and center in the viewer’s smartphone or tablet.
Think about how much more engaged your brand’s audience would be if they had to scroll through each Tweet one at a time. It should be no surprise that a report from Forrester discovered brands see user interactions on 2.2% of their posts, which is the highest by far per network.
If you’re a brand looking to promote your Instagram, this is the perfect network to boost audience engagement. It’s all about learning the environment and taking advantage of how users interact.
2. Professionally Showcase Your Brand Personality
When you want to promote your Instagram for your brand, the first thing to do is make a clear distinction between your business and personal accounts. For starters, you should optimize your Instagram account so you’re focusing on the audience and not just the product.
This means selfies, friend groups and travel photos need to stay out of your brand’s Instagram account. While it seems completely obvious, a surprising amount of personal content makes its way to brand feeds. Think of what your audience wants to see–not your friends or an inside joke.
On the other hand, this doesn’t mean your brand’s Instagram feed should only be full of products. Polaroid does an excellent job of separating the business from personal without taking out the personality. Its feed is extremely inviting to both newcomers and fans alike.
Striking a good balance between business and personal can give a little something to all of your followers on Instagram.
3. Make Your Username Simple & Searchable
The majority of your customers know they can probably find you by doing a quick search on Instagram Explore. Your job is to make it as painless as possible to find you. Don’t make it harder by using different profile names across all your networks. Keep all your social media handles consistent and simple by following these best practices:
- Same across social networks
- Will last forever
- No underscores, special characters or numbers
For example, Revolution Brewery uses the same handle across networks, simply titled RevBrewChicago. The shortened username makes it easier for users to find the brewery, but by adding “Revolution Brewery” as the Instagram profile name, both are searchable.
4. Don’t Cut Corners on Your Instagram Bio & Link
In the same vein as your username, your bio should be just as simple and match your brand. Keep Instagram bios to a minimum, but at the same time, make sure you mention who you are and what you do. Because at the end of the day, this is one of the few places to truly promote your Instagram.
That’s why it’s essential to always have a link in your bio. Using URL shortening tools such as Bit.ly helps you keep your link concise and easily trackable. And within Sprout’s social media publishing tools, you have instant access to Bit.ly shortening for social posts, including Instagram.
While linking to your homepage isn’t the worst idea, several brands use this space to link to promotional, sales or other marketing landing pages. This way you can keep the move from Instagram to your site more cohesive.
5. Make Instagram Hashtags Your Best Friend
As a rule of thumb, hashtags are a great source of discovery on Instagram. Whether you want to increase your visibility or find exactly what you’re looking for, hashtags for Instagram are the best way to do so.
It’s a good idea to continually search the newest hashtags in your industry. The hashtag doesn’t have to exactly correlate with your brand, but it should still be relevant. Once you find some candidates, use them in campaigns, to find new followers and get that little extra reach!