It tells potential customers what they can expect to find at the store, but the information provided is representative. Viewers could see the items he buys, so they know what products will be available. Viewers could even place bids in the comments as they watch the live broadcast. Because the video is live, viewers will know that those offers might still be available when they come to your store. However, in a live product demo, you can interact with your audience in real time. Promote your live video by telling people when you’ll be broadcasting and what the broadcast will be about, but also clarify that you’ll be answering questions. This technique doesn’t rely on urgent offers like a live video broadcast to promote a retail sale. You don’t have to do live video every day, but regular live broadcasts can give your local business the pull of a soap opera and demonstrate the talent that goes into making the products that customers love. If your business can use one of these live video techniques, don’t wait another minute before hitting that Live Broadcast button. Have you tried a live sale or product demonstration?
Want to add live video to your marketing plan?
Wondering how live streaming can increase customer loyalty and engagement?
Live video helps you stand out from the competition by making your marketing interactive.
In this article, you’ll discover three creative ways to use live video in your social media marketing.
#1: Create That Black Friday Feeling Every Day
This video from the Ultimate Garage Sale Store in Hickory, NC, is a standard promotional tool. It tells potential customers what they can expect to find at the store, but the information provided is representative. Viewers know they won’t find the same dining furniture and the signed football that appear in this video. By the time people see the video, those items have likely been sold.
If this store were to broadcast live video, the owner could show viewers his buying trips as he builds his stock. Viewers could see the items he buys, so they know what products will be available. They’d know that if they get down to the store fast enough, they could snap up the items they want. Viewers could even place bids in the comments as they watch the live broadcast.
With live video, any retail store can turn a commercial into a live opportunity. You can walk through your store, pull out bargains, and tell your customers what great offers are available right now. For example, Urban Kids Consignment, a used toy store in Huntington Beach, CA, uses Facebook Live to show what’s in stock and takes questions about pricing.
To prepare your live video, tell your audience about a sale. Mention what time they’ll be able to buy the great things you’ll be showing viewers. During your video, mix in a number of outstanding bargains, such as a cashmere sweater for $35 or a widescreen television for a couple of hundred dollars. Highlight your loss leaders to build excitement as customers check out your sale items.
Because the video is live, viewers will know that those offers might still be available when they come to your store. For retailers, live video turns sales and special offers into real-time events.