3 Things You Need to Know to Create Content that Converts

Based on their analysis, let’s find out what the most engaging headlines are all about: Numbers – List posts were the most popular among highly-shared headlines. You/Your – Your headline should focus on the reader. For example, in “3 Easy Ways to Make More Sales” or “How to Promote Your Business for Free,” the headline focuses on the audience and promises benefits. If you’re still unsure how headlines can impact your conversion rate, you can find proof in the Cybergenica case study of eMove. #2: Focus on the Reader, Not the Product Your content is created to sell your products or service. If you content focuses entirely on the product or service, you’ll end up sounding too pitchy and over-concerned with sales. Instead, you need to make sure your content helps people realize how the product can be of value to them. The headline follows the tip given in the first point and uses the magic word “free.” It also talks about what people can do with the free tools – automating their site growth. #3: Write Compelling CTAs Your Call To Action (CTA) is where you get readers to take a certain action. You can then pick the top-performing content (based on the test results) or make necessary tweaks to further enhance your content performance.

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Whether it’s for your landing page, blog post, or sales page, you need content that inspires your audience to take action. You need to create content that drives conversions.

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But, as you know, this is much more challenging than it sounds. In this post, you’ll discover what you can do to overcome those challenges and come up with high-converting content.

#1: Optimize Your Headlines

The headline of your content is one of the first things people will notice. If it’s persuasive enough, it could attract your audience and compel them to read the rest of your content. According to Copyblogger, 8 out of 10 visitors will read your headline, but only 2 out of 10 will continue reading the rest of the content. This applies to both web content and how you frame that content on social.

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This means that you want to make sure your headline immediately catches the attention of your visitors and intrigues them to continue reading. This applies to your landing pages, blog posts, sales copy, and social posts. OkDork conducted a study on almost a million headlines. Based on their analysis, let’s find out what the most engaging headlines are all about:

  • Numbers – List posts were the most popular among highly-shared headlines. Try using numbers in your headlines if it’s applicable.
  • You/Your – Your headline should focus on the reader. Using “you” and “your” in your headlines could better engage the readers.
  • Free/Giveaway – The third most popular words/phrases in the most highly-shared headlines were words like “free” and “giveaway.” These are promising words that could perform well to convert your audience.

Other popular words/phrases in the study were “How to,” “DIY,” “Easy,” “Why,” “Ways,” etc. Ideally, your headline should focus on value for the reader. For example, in “3 Easy Ways to Make More Sales” or “How to Promote Your Business for Free,” the headline focuses on the audience and promises benefits.

To further enhance your effectiveness, write several headline drafts and then analyze them using the CoSchedule Headline Analyzer or the Headline Analyzer Tool from Advanced Marketing Institute. The CoSchedule will analyze your headline, identify the positive and negative elements, and then give you suggestions for improving the headline. The AMI tool will evaluate the overall emotional marketing value of your headline to see how effectively it would impact your readers.

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If you’re still unsure how headlines can impact your conversion rate, you can find proof in the Cybergenica case study of eMove. The self storage and moving marketplace changed their ad headline from “Looking for Reliable Movers?” to “Compare 3 FREE Mover Quotes!” This change resulted in a 67.8% increase in conversion rate.

#2: Focus on the Reader, Not the Product

Your content is created to sell your products or service. But that doesn’t mean your content should only be about the product or service you’re selling. If you content focuses entirely on the product or service, you’ll end up sounding…

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