Interested in delivering quality video content to your audience?
Wondering what equipment you need?
You don’t need to spend a lot on high-end camera gear and equipment for your studio to create top-notch social media videos.
In this article, you’ll discover how to set up a video studio without breaking the bank.
#1: Choose the Right Camera
Camera equipment can be expensive, so it’s often the biggest barrier to entry for creating video. That’s why we’re discussing it first. Here are some good options for capturing quality video.
The latest smartphones have amazing cameras. Anything from the iPhone 6 (and similar Samsung models) and later will be good enough quality to use for video.
A smartphone is also perfect for on-the-go shooting. Just find an elevated place to position the camera or a tripod (more on this coming up) and start filming.
Here are a few quick tips for recording with a smartphone camera:
- Look at the camera lens while you’re recording. If you look at yourself on-screen, your eyes won’t be directed at viewers.
- Hold your camera in landscape orientation, not portrait.
- Place the camera slightly above eye level. Don’t hold it too low or viewers will be looking up at your chin. Similarly, don’t hold it too high or they’ll be looking down from great heights.
Recording video takes up a lot of space on your phone, so you’ll need to transfer your files periodically to your computer to ensure you have enough space to record. Dropbox is a good option for this purpose. If you’re a Mac user, AirDrop is a quick and easy way to transfer files between an iPhone and Mac.
As an alternative to your smartphone, you can use your iPad (if you have one) or the built-in camera on your computer. For the best quality, your device needs to be able to record in the dimensions of 1920 x 1080.
For a small budget, the Logitech C920 Webcam ($99) is a good option. It produces HD video, attaches to your computer via a USB cable, and has a fitting to screw it into a tripod stand, which is handy. One downside is you can’t use this camera on the go because it needs to be attached via USB to your computer to work. (You could take your laptop with you, but that seems clunky.)
Download the Logitech Camera Settings app to your computer to alter the white balance, autofocus brightness settings, and so forth. If you live outside of the U.S., you’ll need to change the camera settings from 60hz to 50hz; otherwise, the video will start to flicker due to different countries’ lighting frequencies. You can easily change this setting in the Logitech Camera Settings app.
#2: Get a Tripod to Stabilize Your Camera
After you choose your camera, you’ll want to get a tripod to stabilize it while shooting. The right tripod for you depends on the camera you’re going to use.
If you don’t have the budget for a tripod, find a shelf to place your camera on to stabilize it. A stack of books might also do the trick. If you’re using the Logitech C920 Webcam, you’ll find it sits nicely on top of your computer screen, and that might be just the right height.
The Joby GorillaPods are fantastic flexible tripods if you have a small budget. You’ll find a number of options ranging from $10 and up. The more expensive models support more weight, such as a DSLR or an iPad; the cheaper ones are designed for smartphones.
Another affordable option for an iPhone or camera is the KCOOL Octopus Style Portable and Adjustable Tripod Stand Holder ($12). It also has a universal clip and remote.
If you want a tripod that stands as tall as you, the InnerTeck 70-inch camera tripod/monopod with carry bag ($45) is worth considering. Or just search for “tripod” on Amazon and you’ll be able to pick one up for less than $50.
#3: Create Optimal Lighting Conditions
Good lighting is crucial for video. We can’t stress this enough. A surefire way to make yourself look unprofessional (and sometimes even a little creepy) is to have poor lighting for your video. Here’s a rundown of lighting options to consider.
The sun! Yep, natural light is always the best form of light. If possible, try to record in a location with as much natural light as possible. Feel free to use a desk light or any other lamp to add supplemental light. However, keep in mind if the light isn’t fluorescent, it will cast an unnatural yellow glow that you want to avoid if possible.
Tip: When you’re recording, always face…