4 Reasons Why Mobile Innovation Demands A Mobile Mindset

4 Reasons Why Mobile Innovation Demands A Mobile Mindset. If designed, developed, and delivered effectively, mobility solutions provide unparalleled convenience, speed, and ease of use. In its simplest and purest form, I define “mobile mindset” as a framework that enables organizations of all sizes to unleash the power of mobile technology by using innovative mobility solutions and without adversely disrupting our existing business or our customer's user experience. However, putting it under the mobile and mobility spotlight drives a fundamental point: The mobile or mobility label alone can’t promise results, even though the potential of the technology is undeniable. Regardless of an organization’s size, success in our mobile journeys depends on executive leadership the most because leadership means ownership—not just sponsorship. If you're not passionate enough from the start, you'll never stick it out." Technical know-how alone will not guarantee a successful outcome or adoption of these mobility solutions. It’s our teams’ talent, ingenuity, and dedication born out of their passion that will ultimately make a difference in our mobile journey. More from SAPVoice: RUN SIMPLE: Leadership, Talent, And A Culture Of Innovation Analytics Excellence Is The Relentless Pursuit Of Driving Growth And Profitability 3 Reasons Why Thought Leadership Matters How Do You Define Business Talent? 5 Tools That Foster Technology Innovation Leadership Starts With One 5 Reasons Why More Data Doesn’t Guarantee Better Decisions Single-Click Consultants Need Not Apply 4 Reasons Why Excellent Customer Service Should Start With A Smile This post also appeared on SAP Business Trends.

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If designed, developed, and delivered effectively, mobility solutions provide unparalleled convenience, speed, and ease of use. However, having a mobile mindset is a prerequisite if we want to drive growth and profitability.

In its simplest and purest form, I define “mobile mindset” as a framework that enables organizations of all sizes to unleash the power of mobile technology by using innovative mobility solutions and without adversely disrupting our existing business or our customer’s user experience.

SAPVoice 4 Reasons Why Mobile Innovation Demands A Mobile Mindset by Kaan Turnali

Here are the four tenets of the mobile mindset that should apply to all facets of user interactions and be embraced by everyone involved—from developers to senior leadership.

A mobile mindset starts with mobile thinking

When we think about mobile design, we are looking to maximize the fundamental value of individual mobile touch points that are packaged in smart and integrated solutions.

mobile-mindset-1-mobile-thinking-by-sap-kaan-turnali

Each part plays a role in completing the mobile user experience as a whole. At the same time, we want to avoid building fragmented pieces that just make up a mobile or mobility stack.

How we exploit design thinking for the new digital era directly influences our success with user adoption, which is still a key metric of success. At its core lies the empathy principle, which allows us to design mobile solutions inside-out—rather than outside-in. As a result, a mobile mindset demands that we not only leverage the strengths of mobile technology, but also clearly understand its weaknesses as a whole before we write a single line of code.

A mobile mindset requires a mobile value proposition

A mobile mindset demands that we don’t take the existing value proposition for granted and that we reconsider it to refine or redefine it without ambiguity. What is the “mobile” purpose of our solution? This simple, yet often over-looked, question is critical when articulating our unique mobile value proposition because it validates a clear link to the business strategy that should already exist.

mobile-mindset-2-value-proposition-by-sap-kaan-turnali

The value-proposition question is not particularly special to mobile projects only. However, putting it under the mobile and mobility spotlight drives a fundamental point: The mobile or mobility label alone can’t promise results, even though the potential of…

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