5 Articles I Shared With My Team Last Month

July was an exciting month at Sprout, our social team hosted Sprout Sessions–a live, digital marketing conference that spanned five days and topics ranging from how non-profits can optimize for social to content activation for restricted industries. That’s one of the reasons I found Openview’s in-depth look into Slack’s $1.1 billion dollar success particularly interesting. Below are five articles I shared with my team last month: In mid-July, Facebook announced it would be expanding its global advertising options to include messenger ads. This can be your website or a Messenger conversation.” Given the intimate nature of Facebook Messenger, I’m interested to see how brands expand their content strategies to successfully conquer this new ad format. From the messaging platform’s minimal use of landing pages to its full-page ad in the New York Time’s, this behind the scenes look is a must read. Steve Magness, a coach of top runners, and Brad Stulberg, who writes about the science of human performance, sat down with New York Magazine to talk about their new book, Peak Performance. I decided to throw this question back at my team to see what they had to say. As marketers in the social space, emoji are a heated subject. Love them or hate them, emojis have changed how brands and people communicate. Scott Brandt: is the CMO at Sprout Social.

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5 Articles I Shared With My Team Last Month
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July was an exciting month at Sprout, our social team hosted Sprout Sessions–a live, digital marketing conference that spanned five days and topics ranging from how non-profits can optimize for social to content activation for restricted industries. From Charity Water’s presentation on brand storytelling to Tito’s Handmade Vodka’s insight on managing social in a regulated industry, there was plenty for Sprout’s marketing team to learn.

Still, I believe it’s important to look outside of our organization and to keep abreast with what’s happening throughout the digital marketing and tech space. That’s one of the reasons I found Openview’s in-depth look into Slack’s $1.1 billion dollar success particularly interesting. Below are five articles I shared with my team last month:

In mid-July, Facebook announced it would be expanding its global advertising options to include messenger ads. According to Facebook, ”People will see Messenger ads in the home tab of their Messenger mobile app. When they tap on an ad, they will be sent to the destination chosen during ads creation. This can be your website or a Messenger conversation.” Given the intimate nature of Facebook Messenger, I’m interested to see how brands expand their content strategies to successfully conquer this new ad format.

In the B2B SaaS industry, a great product is obviously advantageous but it isn’t enough to ensure success. You need to be a strategic partner to the organizations you’re trying to sell…

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