That’s why so many brands now try to master Instagram video ads. With the right direction, your Instagram video ads can successfully inform users, increase the odds of following a call to action and drive users to your landing pages. Once you know your objective, it’s time to create some Instagram videos users will love. Here are five Instagram video ads tips that will help get your audience to engage with your content: 1. Blend Ad Content Organically Into User’s Feeds Have you ever scrolled so fast threw an Instagram ad because it blatantly stood out in your feed? Adding text to your videos will immediately increase engagement, but it’s smart to use it sparingly. Mobile-Friendly Landing Pages With more than 700 million Instagram users and 35% saying they go to the app multiple times a day, you have to be mobile-friendly. If you’re starting an Instagram ad campaign, it’s in your best interest to create a mobile user experience throughout. It’s essential to your ad campaign to optimize your landing pages for mobile traffic. This means you should try to make sure your landing page doesn’t look drastically different from Instagram.
Are you looking to create more awe-inspiring Instagram videos? How do you plan to “stop the scroll” and get users to click or even read your Instagram video ads?
A fresh Instagram ad strategy has to include video these days. In fact, 1 in 4 Instagram ads are in a video format. You can’t just rely on organic content to do all the heavy lifting. That’s why so many brands now try to master Instagram video ads.
With the right direction, your Instagram video ads can successfully inform users, increase the odds of following a call to action and drive users to your landing pages. Before you get started, you have to determine the goal of your video ad strategy and carefully consider what key performance indicators (KPIs) you need to track.
Formulate your objectives first so you can develop your content to meet your needs. Once you know your objective, it’s time to create some Instagram videos users will love. How do you do that? Here are five Instagram video ads tips that will help get your audience to engage with your content:
1. Blend Ad Content Organically Into User’s Feeds
Have you ever scrolled so fast threw an Instagram ad because it blatantly stood out in your feed? You’re not alone. In fact, Instagram recently reported more than 1 million active advertisers on the network, which significantly impacted organic feeds everywhere.
With nearly 8 million Instagram business profiles, brands are striving to be seen and followed. Discovery is a big part to Instagram branding and many turn to advertisements. Now that video has emerged, it’s essential for brands to blend ad content into feeds for a natural feel.
Enterprise uses ads to promote its Enterprise Inspires campaign, which highlights various trips and beautiful spots around the country. Often involving nature, Enterprise’s content helps stop the scroll with natural and beautiful videos that blend into a user’s feed.
The brand’s feed is filled with gorgeous content that makes people stop and want to know more about the location and possibly who’s capturing this. Associating your brand with your content stream is critical for Instagram.
By doing this, you not only create a brand association, but you increase curiosity and the chance to attract new followers. It might seem silly to bank on videos brining in followers, but that’s how you keep great relationships with customers on social.
In fact, our Q3 2016 Index found 86% of users want to and do follow brands on social. The data further showed that almost 74% follow companies because of their curiosity in a brand. Blending in a user’s feed and providing interesting content is the perfect one-two punch for stopping the scroll.
2. Focus on a Single Theme or Topic
Let’s be real–the last thing you want to do is overwhelm your audience with ads pointing to brand awareness, shopping details, buy-now options and product education all in one video. The fastest way to get people to scroll past your ad is by over promoting your content.
Like we just mentioned, organically fitting into a feed is critical, but how can you do it? Try focusing on a single theme for your Instagram video ads. One brand in particular who has mastered this is MLS, the men’s premier professional soccer league for the US and Canada.
In a use case from Instagram, MLS was able to see a 31-point lift in ad recall and a 22-point lift in awareness of the 2016 MLS Cup. How did they receive such positive video ad success? They stuck to a single theme–promoting the MLS Cup through highlights.
The brand used short videos that immediately provided where and when to watch along with quick soccer highlights. The mission was simple and straight to the point.
We previously mentioned that color themes and repetition in feeds…