It took a lot of hard work, failure, beating limiting beliefs and strategy to get here. When I realized that I needed more than social media, I was able to put together a comprehensive marketing plan that grew my potential customer base. There are a lot of articles about the kind of clients you attract with higher pricing. The reality is that the lower end pricing will attract customers who aren't satisfied and will always ask for more. There will be a lot of opinions and endless advice about how you should grow your business. Sometimes it will, but a lot of times you'll let it come in one ear and go right out the other. Don't ignore everyone all the time, but ignore advice that distracts you. Put your head down and focus on the work that gets you closer to your biggest business goals. When I let go of my limiting beliefs, I could see what it would take to make my goals a reality. To grow, you have to set huge goals and go after what feels impossible.
I’ve been an entrepreneur since I was 19 years old. My first business was a vacation-relief service for independent vendors. It started with just myself but grew very quickly. By year two, I had six employees, operated in three states, and the business generated half-a-million dollars a year. I sold that business in 2012 to run my second business. Today, I operate a global lifestyle business. I’m the author of four books that have sold over 100,000 copies, I get paid to write for various publications, I sell digital information products, and I travel to 30 plus countries a year to consult large multinational corporations on digital marketing. I’m currently in Asia on a five-country consulting tour.
I started each business making around $5,000 a month and grew them to $500,000 a year. It took a lot of hard work, failure, beating limiting beliefs and strategy to get here. There were many times when giving up felt easier than dealing with difficult circumstances. I pushed through and now get to travel the world doing what I love for a living. There were five important lessons that helped me grow these two businesses. If you are stuck at a certain income level in your business, see how these lessons can be applied to what you do.
1. Social media is not enough.
Everywhere you look, you’re told that social media marketing is the key to your business’ marketing efforts. There’s no denying the power of social media, but it isn’t the only way you market your business. The organic reach of social media is low and the algorithms keep changing. All of the social media platforms are now publicly traded companies that generate profits for their shareholders by charging you for more reach. Social media marketing is a great part of a diverse marketing plan. It isn’t the end all be all.
When I realized that I needed more than social media, I was able to put together a comprehensive marketing plan that grew my potential customer base. This plan involved getting interviewed on podcasts, writing for large authority publications (such as this one), paying for ads, and getting exposure through speaking and consulting gigs. The combined strategy took my business’ email list from 3,000 to over 50,000….