5 Unusual Strategies Your Social Media Manager Should Test in 2018

5 Unusual Strategies Your Social Media Manager Should Test in 2018

After Facebook’s algorithm change, many a social media manager will have to find new ways to leverage social media. How can you employ atypical and unique social media strategies to increase your visibility? Considering that Facebook is designed to keep you on Facebook, videos are a great tool. We’ve got you covered with a quick guide for your video content marketing needs. Similarly to Facebook Live or streaming content, temporary content engages an audience uniquely. Go Hard on Influencer and Micro-Influencer Marketing We recently covered some key B2C influencer marketing trends for 2018. If you are an early adopter of social media strategies that work on Alexa, you could win big. Again, thanks to the Facebook algorithm changes, your social media strategist needs to adjust. Develop Your Brand to Take Distinct Stances on Social Issues Increasingly so, audiences are expecting brands to be more transparent. Have your social media strategist use the following unconventional tips this year: Chatbots Influencer marketing and micro-influencer marketing Quality vs quantity regarding Facebook’s algorithm Video content Snapchat, Instagram Stories, and Facebook Live Last Tip: Identify Trends vs Fads Many outlets report that both augmented and virtual reality will be big trends in 2018 digital marketing.

2017 Top 5 Content Marketing Trends
Why Won’t Facebook Talk About How Often Its Algorithms Are Wrong?
This Is Exactly How Social Media Algorithms Work Today

After Facebook’s algorithm change, many a social media manager will have to find new ways to leverage social media.

Whether you are an editorial platform, an influencer, or a business that uses digital marketing, social media is now a part of life. Using strategies that once worked may not just lose you followers or impressions. If your social media manager is unaware of this, it could cost you your business.

To save you from that, we’ve done our best to learn what works in social media marketing. Despite that, there are always new and unconventional tactics to try every day.

How can you employ atypical and unique social media strategies to increase your visibility?

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Video Content is The New Content King

This is a no-brainer in 2018 (or at least, it should be).

Considering that Facebook is designed to keep you on Facebook, videos are a great tool. They convey information in a quick and engaging manner. They also allow for repeat engagement and are highly shareable.

I won’t rehash all the ways in which video marketing can be incorporated into social media strategies. We’ve got you covered with a quick guide for your video content marketing needs.

But what about streaming or temporary content?

Snapchat, Instagram Stories, and Other Ephemeral Content

“Ephemeral” means fleeting or temporary. As an added plus, it sounds totally boss. It’s also shaping up to be the digital marketing keyword of 2018.

Though many thought Instagram Stories would be the death of Snapchat, the original short-term content medium is still a tool for marketing. Similarly to Facebook Live or streaming content, temporary content engages an audience uniquely.

Given that this content only lasts for a certain period of time, the fear of loss spurs interest. But knowing which way to use streaming or temporary content matters, too. So, here is a brief rundown:

  • Snapchat is used by a younger demographic that has higher user engagement by their metrics
  • Instagram stories have the potential to reach more people by embedding links to people and business accounts in your story
  • Facebook Live usage is growing fast with high engagement numbers

You can employ various strategies to move a viewer from a platform to your website, too. But that’s another article.

Go Hard on Influencer and Micro-Influencer Marketing

We recently covered some key B2C influencer marketing trends for 2018. It’s a great resource for the social media manager. Guess what: there is some definite cross-over in these social media strategies here.

You may be familiar with the surprising power of influencer marketing using YouTubers or bloggers. But what you might not know about is the even more surprising power of micro-influencers.

It employs similar strategies as influencer marketing such as brand placement, brand association, leveraging their followers, etc. However, micro-influencers often have smaller followings than the more expensive influencers.

Often times, micro-influencers can have a more engaged audience which means you may get a better overall ROI. Obviously, you’ll need to do some research before jumping in the deep end.

Just, don’t scoff at someone with less…

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