Why Instagram Stories and Why Instagram Story Templates? Instagram said so! Where do you Find Instagram Story Templates Now that Instagram Stories are popular, so are Instagram Story Templates. Now, when I upload the Instagram Story templates into Instagram Stories, I can easily tag Antrese in my story. Here’s some examples from one of their template series for highlight icons: Just choose the Instagram Story templates in Easil and you’ll see Icon templates featured many times throughout their designs. Then upload them into Easil and add them to your Instagram Story Templates to create cover images for your highlights. #5 Call to Action Post We’ve covered off on a few ways to engage your followers with Instagram Story Templates. Polls, This or That, Tagging, Instagram Story Highlights – they are all examples of a way to use CTAs to engage your followers. Over to You Are you using Instagram Stories? Would Easil Instagram Story Templates add some WOW to the Stories you are already creating?
Instagram Story Templates are a must-have these days for busy brands and bloggers – and we have 5 sets of Easil Instagram Story Templates to save you time and money when planning your Stories ahead of time!
With Instagram growing massively, Instagram Stories that foster engagement are a key part of any social media strategy moving forward. In this post we break down 5 key types of Instagram Story Templates that do just that (with examples!).
Why Instagram Stories and Why Instagram Story Templates?
Instagram Stories are so hot right now. The rise of the Instagram story has been fast and rapid and it’s likely to stay hot for a lot longer. Even Mark Zuckerberg recently made a bold statement about Stories:
Stories are on track to overtake posts in feeds as the most common way people share across all social apps. – Mark Zuckerberg
You just have to take a look at these Instagram Stories stats to see what I am talking about:
- More than 1/3 of Instagram users are using Instagram Stories on a consistent basis. With over 1 billion active monthly users (say whaaaaaat?) on Instagram, the numbers rack up pretty quickly!
- Instagram Stories is adding a lot of hours to our “use time” on Instagram. Instagram said so!
- More than 70% of Instagram Stories are actually watched with the sound on. Now consider Facebook – where approximately 85% of users watch videos with the sound off – and you can start to see why Instagram is considered a great platform for engagement!
- 1/3 of the most viewed stories actually come from businesses. In fact 80% of users follow a business on Instagram which is great news for us as business owners.
Bottom line? Businesses, bloggers and brands are on Instagram Stories. So it’s a great opportunity … and if you want to save time creating content for Instagram Stories, then Instagram Story Templates are a great way to go.
A Word on Engagement
There’s one thing to remember as we work through this post. Instagram loves engagement.
Instagram LOVES it when your audience “engages” with your content on Instagram Stories. It could be any action such as:
- sending you a direct message
- engaging with a poll
- clicking through to a profile or tag mention.
And of course there’s Instagram Story views. These actions are similar to the reach, likes, and comments you see on any platform. It’s the engagement with your Instagram Story that counts.
So when I talk about Instagram Story Templates, there are of course many that you can choose from. But we’re going to focus on those that encourage engagement in this post, OK?
Where do you Find Instagram Story Templates
Now that Instagram Stories are popular, so are Instagram Story Templates. They pop up everywhere when you do a search on line. Many of the templates are branded in sets, and are very pretty, but often you need to use Photoshop or similar tools to edit them. Which renders them useless for the average Joe business owner.
I have another way for you, and it’s a tool I use called Easil. Here’s a sneak peek of the dashboard selection for Easil Instagram Story Templates:
Easil is my go-to, easy-to-use DIY Graphic Design tool. It allows you to quickly and easily edit the templates in a way that results in designs so good you’d think a Pro designed them. In fact, I love the tool so much that I recently decided to join their team in a Chief Storyteller role. It makes sense – I’m talking about Easil all the time anyway!
For now I want you to know that they are a great tool to have in your marketing kitbag. But the easiest way to show you Easil in action is to show you some of the templates in action! Let’s jump in:
Instagram Story Templates for Winning Engagement
Here are my top picks for Easil Instagram Story Templates to attract engagement for your Stories, in no particular order.
#1 Give a Shout Out (feature a brand or person)
One of the ways you can encourage engagement on Instagram Stories is to feature other users or brands.
Here’s an example of an awesome template for featuring a person or public figure or team member from a brand… even a client! Many of the Easil Instagram Story Templates give you a number of screens to choose from, so you can use just the ones you need or all of them.
I used this set of Easil Instagram Story templates:
And in a few clicks, I was able to transform these templates to customize them and feature my friend, talented artist Antrese Wood.
I wanted to showcase Antrese’s highly successful podcast for artists, The Savvy Painter. Here is a montage of the edited templates:
Notice how I’ve left a space with a gold section/bar on the final panel? Now, when I upload the Instagram Story templates into Instagram Stories, I can easily tag Antrese in my story. All I need to do is place the text/tag over that bar to highlight it.
Here’s how you tag someone in your story:
- Use the typing tool in Instagram Stories to type the @symbol on your story.
- Instagram will suggest related account names that match your search.
- Choose the account for the person or brand you are looking for and click on it – this will make the link “live”.
- Finish your story and post it.
The person you tagged (Antrese in my case) will receive a mention in their direct messages:
By doing this, Antrese will see the story and is more likely to engage. She is also given the option to share my story in her story,…