6 Creative Ways to Engage Your Audience on Snapchat

6 Creative Ways to Engage Your Audience on Snapchat

6 Creative Ways to Engage Your Audience on Snapchat. Snapchat has become one of the most used social media channels, with more than 100 million daily users and 10 billion videos shared per day. My social media team at Marriott International launched the company’s Snapchat account, LifeAtMarriott, in 2016. While there isn’t a one-size-fits all approach to utilizing the channel, there are a few creative ways all brands can engage their Snapchat audiences. Pose engagement questions One of my favorite tactics for engaging our Snapchat followers is asking them about their experiences and thoughts. Since we’re in the hospitality industry, many of our engagement questions focus on travel such as, “If you could travel anywhere in the world right now, where would it be?” Engagement questions can be standalone stories or can accompany a Snapchat story you’ve posted. Either way, your audience is always willing to share their experiences with you. If you have an employee with a unique story that would motivate your audience, encourage them to share it on your brand’s account. Give your audience an exclusive look into your company’s employees and the work they do by hosting a Snapchat Chat. Ask for opinions In 2016, our Snapchat team shared a brainstorm that was hosted by one of Marriott’s brands to rename a design package.

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Snapchat has become one of the most used social media channels, with more than 100 million daily users and 10 billion videos shared per day. One of the key statistics that separates Snapchat from other apps, though, is the number of Millennials and Gen Z users:

Approximately 60 percent of Snapchat users are under age 25, and about 26 percent are over age 25.

Given the rapidly growing demographics and low cost accessibility to younger audiences that Snapchat provides, brands are joining the Snapchat world to engage with their target audiences.

My social media team at Marriott International launched the company’s Snapchat account, LifeAtMarriott, in 2016. Since the account’s inception, I’ve learned quite a bit about what our audience responds well to.

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  • Facebook
  • Twitter
  • Google+
  • Buffer
  • Pinterest
  • LinkedIn

While there isn’t a one-size-fits all approach to utilizing the channel, there are a few creative ways all brands can engage their Snapchat audiences.

Pose engagement questions

One of my favorite tactics for engaging our Snapchat followers is asking them about their experiences and thoughts. Since we’re in the hospitality industry, many of our engagement questions focus on travel such as, “If you could travel anywhere in the world right now, where would it be?”

Engagement questions can be standalone stories or can accompany a Snapchat story you’ve posted.

Either way, your audience is always willing to share their experiences with you.

Be thoughtful about your responses

Keep in mind that your audience uses Snapchat in the first place because of the app’s transparent and personalized means of communication. Once you’ve posted an engagement question and your audience begins to answer, take the time to give them thoughtful replies. If someone replied “Venice” to the travel question I mentioned above, I’ll write back and say something like, “Have you ever been…

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