For the healthcare industry, social media helps to engage patients, promote new partner relationships and improve the credibility of doctors. Perhaps the most obvious benefit of social media healthcare marketing is that it allows doctors and medical experts to connect with patients in real-time. Healthcare marketing can also: Educate your patients: Social media and content marketing allows physicians to share useful information with patients. Expand brand awareness: Today, almost every brand knows that if they want to get the best possible share of clients, they need to be active online. By having a little fun with your healthcare marketing campaigns, you convince your clients they don’t have to dread a visit to your practice. One of the best things you can do for your healthcare marketing strategy is to show your clients that you’re a reliable source of in-depth clinical knowledge. Look for ways to make complicated information easier to understand for your audience. Remember, simple and useful content encourages your audience to share your posts with their friends and that helps to boost your brand reach. Combining Healthcare & Social Media Relationships have always been an important part of healthcare marketing strategies. Today, the rise of social media and online marketing means it’s easier to make a connection with your patients than ever before.
Around half of the world’s population (3.3 billion people) are now active on social media.
Today, social media isn’t just a place for friends and family to stay in touch. It’s where people go to catch up on the latest news. This is where your clients search for recommendations and even for healthcare providers. Social has turned into a place where you connect with loyal and long-term patients.
For the healthcare industry, social media helps to engage patients, promote new partner relationships and improve the credibility of doctors. One study found that 57% of patients decide where to get treatment based on a provider’s social media presence. Another report shows that 60% of doctors feel that social media improves the quality of care they give their patients.
When social media increases patient satisfaction and boosts brand reputation, it’s no surprise that countless doctors jump on the digital bandwagon.
Healthcare & Social Media: The Benefits of Marketing
Before we start exploring healthcare marketing ideas for your new strategy, let’s drill into the benefits a great campaign can offer.
Perhaps the most obvious benefit of social media healthcare marketing is that it allows doctors and medical experts to connect with patients in real-time. The more you communicate with your clients, the more you build a relationship with them.
When someone is in pain, they want support from someone they know and trust. Social media establishes crucial connections with your target market, so you become the obvious choice for anyone in search of medical care.
Healthcare marketing can also:
- Educate your patients: Social media and content marketing allows physicians to share useful information with patients. This helps support preventative care initiatives and also makes it easier for clients to determine what kind of medical care they need.
- Facilitate collaboration: Through social media sites like LinkedIn, healthcare experts collaborate with their industry peers to expand their skills and improve knowledge. Networking also improves your chances of referrals from other doctors and surgeons.
- Expand brand awareness: Today, almost every brand knows that if they want to get the best possible share of clients, they need to be active online. The right healthcare marketing ideas help you reach the targeted audience that’s right for you–whether that’s cosmetic surgery patients or families in search of general care.
So how can you combine healthcare and social media to master marketing for a modern audience? Follow these six healthcare marketing tips to get started:
1. Make Wellness a Lot More Fun
Health is a serious topic, but that doesn’t mean your brand has to be all doom and gloom. By having a little fun with your healthcare marketing campaigns, you convince your clients they don’t have to dread a visit to your practice.
Look at the “We Dare You” Campaign from United Healthcare, for instance. This marketing strategy is a fantastic example of how healthcare brands engage with their following and raise awareness for important concepts. The website hosts monthly quizzes, dares and competitions that convince people to take an active part in their healthcare plan.
The campaign was a success because it was fun, interesting and an all around different approach to healthcare. It encouraged people to make one healthy change to their lifestyle each month and document it on social media. Encouraging patients to take part in wellness not only improves their quality of life, but it draws attention back to your brand too. A branded hashtag like #MyHospital could encourage your engaged patients to send more people to your practice.
2. Go Viral by Appealing to Community Values
Social media is all about building active relationships. Every minute there are more than 120 new LinkedIn accounts created, 452,000 tweets sent, and 900,000 Facebook logins. The key to successful healthcare marketing is figuring out how to activate this engaged community in a way that’s positive…