6 Tips for Mastering the Art of Visual Marketing on Social Media

6 Tips for Mastering the Art of Visual Marketing on Social Media

No, just a few only are thriving on social media even though everyone has the access to the same tools. Storytelling Works Many times you’ll find an image that lacks in quality but still gets viral. As the primary model of any social media marketing strategy says, attract, engage and then convert. Try Self Explanatory Images You are on social media and so is everyone else. Play With Graphics As per Hubspot, Infographics are “shared” and “liked” on social media three times more than any other type of content. People like content that could add some value to their knowledge and skills. Adding the Creative Part Images that lacks the photographer’s interest can’t be his best shot. Capturing such images can let you add the creative angles to it. Whatever that interests you might also interest the people in your niche, all you need is the creative angle. These little tips can help you in standing out.

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Be it a brand or an individual, everyone is trying to master social media. But is everyone successful?

No, just a few only are thriving on social media even though everyone has the access to the same tools. In order to get all the attention, one needs to learn the laws of attraction.

(Source- BuzzSumo)

According to Hubspot, Facebook posts with images gain more than twice engagements than those without. Moreover, 90% of the information that a brain acquires is in the form of visuals. Pretty impressive, right?

But this is not the whole truth, around 95 million photos are shared every day solely on Instagram. The competition is already touching the heights even in the visual industry.

And so, you need to power-up your social media strategies. Here is how to be a visual guru on social media-

1. Do the Groundwork First

Any strategy is incomplete without proper research work. This can be done by analyzing what your competitors are doing. Target the brands or profiles that are related to your niche and have at least 50K followers. Study all the aspects of their photos, the background, the subject, the lightings, everything about their images.

All the things in their photos are placed according to some strategy that might help you with yours. Do all the groundwork first and then get out with what works for your niche and how can you implement that.

2. Storytelling Works

6 Tips for Mastering the Art of Visual Marketing on Social Media

Many times you’ll find an image that lacks in quality but still gets viral. Do you know how? It’s the strong story behind it. People often uploaded photos that seem beautiful to themselves but what about your audience? Your audience is your priority and you need to hook them to your photos. Put a story and let them know what makes your picture unique. Apart from colours, that special story will add life to your photos.

As the primary model of any social media marketing strategy says, attract, engage and then convert. Attract through your photos and then engage with the storyline.

3. Editing it like…

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