7 Great Ways Brands Are Using Instagram’s “Questions” Sticker

7 Great Ways Brands Are Using Instagram’s “Questions” Sticker

“Questions” is a sticker that can be added to your Stories to allow your followers to submit questions. There are a ton of ways to connect with accounts and brands, whether through commenting on their posts, sharing their Stories, messaging privately, or responding to fun features like Questions. In this post, we’ll: Show you how to use the feature Provide some tips for using it like an expert Share some inspiring examples from brands who are winning with Questions Bonus: Download a free checklist that reveals the exact steps an adventure photographer used to grow from 0 to 110,000 followers on Instagram with no budget and no expensive gear. How to use Instagram’s “Questions” feature Step 1. You should have a goal for what you want to achieve by answering questions, whether that’s gathering product feedback, building trust with customers, or adding momentum to a campaign. Questions, with their conversational format, can be an effective tool for promoting a sense of community and creating discussions around your brand’s values. Questions are a fun and accessible way for these new audiences to get to know you and why they should follow you! To ask questions of your followers The Questions sticker isn’t just for getting your followers to ask you questions. Part of the challenge is keeping that content varied and interesting, so that your followers don’t get tired of your campaign messaging. It’s just another one of the growing set of options for making exciting, engaging content on Instagram.

How Brands Used Instagram Stories During New York Fashion Week
#SproutChat Recap: Dealing With Internet Trolls
Should You Use Memes In Your Social Media Marketing?
instagram questions sticker
Image via Emily Morter under CC0

In July 2018, Instagram introduced another entertaining and interactive feature for users to play with. “Questions” is a sticker that can be added to your Stories to allow your followers to submit questions. Each question you receive can be answered publicly in an additional Story.

Audiences love Instagram partly because it’s such an conversational platform. There are a ton of ways to connect with accounts and brands, whether through commenting on their posts, sharing their Stories, messaging privately, or responding to fun features like Questions.

The Questions sticker is pretty simple to use, and elevates your Instagram Stories with added creativity and engagement. In this post, we’ll:

  • Show you how to use the feature
  • Provide some tips for using it like an expert
  • Share some inspiring examples from brands who are winning with Questions

Bonus: Download a free checklist that reveals the exact steps an adventure photographer used to grow from 0 to 110,000 followers on Instagram with no budget and no expensive gear.

How to use Instagram’s “Questions” feature

Step 1. Find the Questions sticker and add it to your Story

Instagram Questions sticker screenshot

Step 2. Compose your question

The default text is “Ask me a question”, but you can change it to anything you like (as long as it’s 50 characters or less!).

Once it’s posted, your followers can respond for as long as your Story is active (24 hours, or whenever you delete it).

Instagram Questions sticker screenshot

Step 3. View your responses

You can see the responses by swiping up on the Story itself, the same way you would to see a list of who has viewed it. The responses will appear in a horizontal stream above the list of views, and you can swipe through them.

Instagram Questions sticker screenshot

You can also see them by checking your notifications tab, where they’ll appear with the list of likes and comments on your Posts.

Step 4. Post responses

Tap the individual replies to open a new Story that will respond to it. You can see who has submitted responses, but they display anonymously when you share them. Only the text of the question will be visible to your followers.

Instagram Questions sticker screenshot

After you respond to a question, it will display as “Replied”, so you can keep track of which ones you’ve answered.

Instagram Questions sticker screenshot

3 tips for using the “Questions” sticker

Adding Questions to your Stories is easy, but with a little planning it can also be useful for your content strategy and your brand reputation. Here are a few things to keep in mind while using Questions.

1. Don’t overdo it.

Every time Instagram rolls out a new feature, it can feel like a tidal wave is crashing over your Stories as every brand scrambles to use it first. The result can be, as one article put it bluntly, a lot of “boring content and pointless answers.”

Don’t give your followers New Feature Fatigue! Use Questions (and all new features) sparingly and deliberately. It’s more important to use it well than use it a lot.

Below are some examples of brands using Questions in a creative and engaging way.

2. Make it count.

You put a lot of effort into the content strategy behind your posts and Stories—making sure they fit with your brand voice and style, and align with your business goals. So take the same approach here.

You should have a goal for what you want to achieve by answering questions, whether that’s gathering product feedback, building trust with customers, or adding momentum to a campaign. Otherwise you’ll waste your efforts, and your audience’s responses.

3. Don’t forget to answer!

This might seem obvious, but if you’re asking your followers to submit questions, you should be ready to…

Pin It on Pinterest

Shares
Share This