7 Social Media Templates to Save You Hours of Work

7 Social Media Templates to Save You Hours of Work

Whether it’s your first time running social media for a company, or you’re just looking to boost your online profile, social media templates will save you valuable time and effort. Use this template to create a social media marketing plan that will guide you in your online activities. The social media marketing plan template teaches you how to: Clarify your business’ social media goals Audit your current social media status Create or improve your social media profiles Develop your content strategy Use analytics to track progress and adjust your strategy as needed And it covers all of the major social networks and tactics, so think of it as a Facebook marketing plan template, social media campaign template, and more—all rolled into one. Social media audit template An important part of creating your social media marketing plan is conducting a social media audit. This audit serves to assess your current social media use and goals, and establish whether or not they’re working. Editorial calendar template There are two important types of content calendars that a social media manager will almost always make use of. Social media content calendar The second valuable content calendar is a social media content calendar. This should include all of the social media messaging you’ll use to promote your content, organized by date and time. To help save social media users valuable time, Hootsuite allows you to bulk upload up to 350 social media messages across networks. Unfortunately Excel often causes formatting issues, so we don’t recommend using it to build your spreadsheet.

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Social Media Templates

Whether it’s your first time running social media for a company, or you’re just looking to boost your online profile, social media templates will save you valuable time and effort. And we’ve created six to help you on every leg of your journey—from planning and message scheduling, to publishing and results tracking.

1. Social media strategy template

A social media strategy will bridge the gap between where you are in the pursuit of your social media goals and where you want to be.

Use this template to create a social media marketing plan that will guide you in your online activities. Answer the questions in each step to establish what your goals are, how you will achieve them, and how you will measure success.

7 Social Media Templates to Save You Hours of Work | Hootsuite Blog

The social media marketing plan template teaches you how to:

And it covers all of the major social networks and tactics, so think of it as a Facebook marketing plan template, social media campaign template, and more—all rolled into one.

2. Social media audit template

An important part of creating your social media marketing plan is conducting a social media audit. This audit serves to assess your current social media use and goals, and establish whether or not they’re working.

We’ve put together a social media audit template to walk you through the steps and help you conduct your audit more effectively.

7 Social Media Templates to Save You Hours of Work | Hootsuite Blog

The template is comprised of six steps that will take you through your audit from start to finish:

  1. Create a spreadsheet of your social profiles
  2. Find other accounts that may be representing you or your brand
  3. Create a mission statement for each profile
  4. Ensure accounts are on brand
  5. Centralize ownership of passwords
  6. Create a process for how new channels will be established moving forward

3. Editorial calendar template

There are two important types of content calendars that a social media manager will almost always make use of. The first is the editorial calendar, which will gather all your content projects into one document to help you plan and schedule each release.

The easiest way to organize a content calendar is by using a separate tab for each month within Google Sheets or an Excel Spreadsheet for each month. Activities can be broken down by day or hour, depending on the volume and cadence of your content plan.

7 Social Media Templates to Save You Hours of Work | Hootsuite Blog

Your editorial calendar should include simple information about each of these projects:

  • Title or description of the content
  • Links to supporting documents, like content briefs
  • Author or writer

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