8 ways it pays to build social media marketing campaigns

8 ways it pays to build social media marketing campaigns

As social media marketing enters a level of unprecedented maturity, communicators who use it as a tool in their arsenal are starting to realize its benefit as a true revenue generator. Most social networks tend to curb the reach and influence a post can have if it is not promoted (i.e. paid for), but that hasn’t stopped brand managers from finding ways to take advantage of these platforms and find new ways to turn social media storytelling into dollars. [RELATED: Attend the PR Now & Next Conference to learn today's essential skills and tomorrow's tools for transforming your PR results.] A new infographic from MDG Advertising provides an eight-point checklist of the steps you should take to turn your social media marketing into profit. Those steps include: 1. Strategy 2. Auditing 3. Technology 4. Content Development 6. Customer Response 7.

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As social media marketing enters a level of unprecedented maturity, communicators who use it as a tool in their arsenal are starting to realize its benefit as a true revenue generator.

Most social networks tend to curb the reach and influence a post can have if it is not promoted (i.e. paid for), but that hasn’t stopped brand managers from finding ways to take advantage of these platforms and find new ways to turn social media storytelling into dollars.

[RELATED: Attend the PR…

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