Author: Hootsuite / Source: Hootsuite Social Media Management As a social media pro, you know there are a ton of social metrics you can t
As a social media pro, you know there are a ton of social metrics you can track.
Likes, shares, follower growth… The list is nearly endless.
But the demands on social media to deliver measurable value have increased. Metrics such as likes and shares are no longer enough—especially if you’re trying to justify larger budgets and higher social ad spends.
The metric that has the biggest impact on your business—and your team’s budgets—is the return on your social media investment. The number that proves what you are contributing to your organization’s key goals.
That return on investment is often financial, but not always. If your organization values brand-building, that can be part of your contribution. If social’s role in your company is lead generation, that’s the number you need to prove you’re adding to.
Regardless of how your organization defines success, the leading tool to accurately measure the ROI of social across your paid and owned social media…