Achieving The Mix Right Of Social Media Content For Manufacturing Marketing

Achieving The Mix Right Of Social Media Content For Manufacturing Marketing

To really get the most out of social media, you need to truly engage your audience. Likewise, constantly promoting your products and bragging about your company is not a sound strategy for manufacturing marketing. About 50% of your social media activity should be curated, shared content. Another 30% should be original content that you’ve created yourself. And for the final 20%, you get to talk yourself up with promotional content. Curated Content Since curated content is going to make up half of your social media presence, make sure it’s relevant to your specific audience. Original Content As useful as curated content is, nothing truly establishes you as an industry expert like original content. Plus, posting high-quality, engaging videos shows that you’re a professional, cutting-edge leader with your finger on the pulse of new technologies and trends. You can also share good customer reviews, awards, and industry honors to showcase your commitment to quality and excellent customer service. Learn More Offering a range of different content on social media will help keep current clients engaged while attracting new leads and establishing your company as a trusted industry leader.

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Playing an increasingly important role in today’s digital industrial marketing landscape, social media allows industrial professionals to meaningfully connect with their existing client base and showcase their expertise while attracting new prospects.

Posting regularly on social media is paramount to gaining broader brand awareness and positioning yourself as a knowledgeable industry leader. But just being on a social media platform isn’t enough. Even staying active isn’t enough. To really get the most out of social media, you need to truly engage your audience.

Social Media Content Mix

Unless you stopped paying attention to how humans work when you were back in middle school, you know that talking about yourself nonstop is a terrible way to keep someone’s attention. Likewise, constantly promoting your products and bragging about your company is not a sound strategy for manufacturing marketing.

Being a wallflower isn’t going to get you where you want to go, either. Proper social media marketing requires a commitment beyond the weekly Facebook post. You’ll need to maintain a constant stream of updates and, since you shouldn’t just be talking about your own company 24/7, you’ll need to put some real thought into what you’re posting in order to offer the right mix of content.

The 50/30/20 Rule

The good news is you don’t have to come up with all of this content yourself. In fact, half of your content should come from outside your organization. About 50% of your social media activity should be curated, shared content. Another 30% should be original content that you’ve created yourself. And for the final 20%, you get to talk yourself up with promotional content. Let’s take a closer look at each of these categories.

Curated Content

Since…

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