Author: Danielle Spencer

mmI'm a community manager for TweetChat. I specialize in digital marketing strategy & content building. I really love building passionate Twitter audiences!

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Content Marketing Success: Why Answering Questions Sells

Content Marketing Success: Why Answering Questions Sells

It’s designed to help busy marketers and business owners discover what works with social media marketing. He learned that addressing his prospects’ qu ...
The Proliferation of AI and Automation in Banking

The Proliferation of AI and Automation in Banking

The Proliferation of AI and Automation in Banking. As investigations into Wells Fargo’s systemic banking fraud continue, new findings show that retail ...
26 Statistics On Why You Should Consider Omni Channel Marketing

26 Statistics On Why You Should Consider Omni Channel Marketing

In this blog post, I’d like to provide you some statistics to help you build a business case for an omni-channel strategy at your organization. (Gartn ...
Increasing Customer Loyalty With a Mobile Banking App

Increasing Customer Loyalty With a Mobile Banking App

Increasing Customer Loyalty With a Mobile Banking App. How to tell apart loyal from satisfied customers Customer satisfaction is a measure of how prod ...
Big Data Trends to Watch in 2017

Big Data Trends to Watch in 2017

Big Data Trends to Watch in 2017. For 2017, consumer trends show a growing emphasis on shifting local and global identity, the impact of intersectiona ...
Your Next Growth Hack Won’t Come from You

Your Next Growth Hack Won’t Come from You

It’ll come from more and better questions. In other words, growth hacking isn’t about creativity … it’s about discovery. After all, defining who you’r ...
Social Metrics, Digital Metrics, Brand Metrics, and the Difference

Social Metrics, Digital Metrics, Brand Metrics, and the Difference

Social Metrics, Digital Metrics, Brand Metrics, and the Difference. Metrics like engagement, followers, and mentions are great awareness, or social, m ...
5 Phrases You Should Never Use in a Sales Email

5 Phrases You Should Never Use in a Sales Email

5 Phrases You Should Never Use in a Sales Email. The reader wants the writing to appeal to her unique wants, needs, and pain points. As you sit down t ...
How to Improve Your Blog Posts With YouTube Videos

How to Improve Your Blog Posts With YouTube Videos

Embed YouTube Video in Your Blog Posts Embedding videos in your blog posts (or landing pages or online lead magnets) is the most direct and advantageo ...
5 Tips for Crafting Your Website to Increase Conversions

5 Tips for Crafting Your Website to Increase Conversions

5 Tips for Crafting Your Website to Increase Conversions. As a small business owner, you’re focused on trying to reach more people who might be intere ...
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