Bumble launches Spotlight, its own version of Tinder’s Boost

Bumble launches Spotlight, its own version of Tinder’s Boost

Bumble, currently Tinder’s biggest rival in the dating app market, today launched its own version of Tinder’s “Boost” feature. Very much like Tinder Boost, the idea here is that getting to the front of the line will allow you to pick up matches more quickly, as you don’t have to wait until users swipe through other profiles before they see yours. If you tend to get matches easily on the apps, you may not need Spotlight. But if you suspect your profile is further down the line, or just want to make sure your profile is getting seen, the feature could help. To use Spotlight, Bumble users must pay 2 Coins (bought through a separate in-app purchase). Spotlight will then show your profile to more users for the next 30 minutes. Your profile is not flagged or labeled in any way, so no one knows you used Spotlight to be promoted. Combined with its other dating app properties, Match pulled in $457 million in revenue, up 21 percent year-over-year, and topping analyst estimates. Tinder reported its paying subscriber base grew to 4.3 million as of year-end, out of a total user base that tops 50 million. (The company doesn’t disclose the number of users it has.)

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Bumble, currently Tinder’s biggest rival in the dating app market, today launched its own version of Tinder’s “Boost” feature. On Bumble, it’s being called “Spotlight” and allows users to pay to bump their profile up to the front of the queue, in order to be seen by more people than they would otherwise.

Very much like Tinder Boost, the idea here is that getting to the front of the line will allow you to pick up matches more quickly, as you don’t have to wait until users swipe through other profiles before they see yours. Plus, depending on how far in the back of the line you are typically, Spotlight could help you be seen by those who would have never made it to your profile page at all.

Spotlight – or Boost, for that matter – isn’t something every dating app user needs.

Dating apps today organize their queues with profiles based on a number of factors – including things like profile popularity, whether you swipe right on everyone or are more selective, whether your photos are higher quality or blurry, and many other signals. If you tend to get matches easily on the apps, you may not need…

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