CMGT 101: Building Narratives in Your Online Community

CMGT 101: Building Narratives in Your Online Community

She shared best practices for building narratives in online communities. Why should community managers focus on building narratives in their online community programs? At Pearson, the world’s leading learning company, we have incredible stories. Vlogs (video blogs) are one way we are telling those stories and building our brand. Do Plan in Advance Plan three months of vlog content in advance. For January 2018’s vlog, I storyboarded the entire vlog in November, assigned sections to my colleagues, and filmed my sections prior to going on leave for the holidays. Do Strive for Diversity The purpose of my vlog is to highlight our Pearson employees, so I include our people in every single vlog. Don’t Be Afraid to Get Started If you want to vlog and don’t have filming or editing skills, don’t let that deter you. I knew very little about filming and editing, but everything I have learned so far is from using free resources, like YouTube. It doesn’t have to start off polished, you work towards that, one vlog at a time.

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Note: This content appears in a slightly different form in our ebook: CMGT 101: 17 Community Leaders Share Their Secrets for Success.CMGT 101 is packed with engagement ideas, governance tips, career advice, and more from community leaders working at innovative organizations like CA Technologies, Aetna, Electronic Arts, SAP, Pearson, Akamai, and Atlassian. Download the ebook here for free.

Dina Vekaria is a Community Manager at Pearson. She shared best practices for building narratives in online communities.

Why should community managers focus on building narratives in their online community programs?

At Pearson, the world’s leading learning company, we have incredible stories. Vlogs (video blogs) are one way we are telling those stories and building our brand. We use our most effective storytellers, our employees, to share our vision. The vlog posts to our community, YouTube, LinkedIn, and Twitter.

Do Plan in Advance

Plan three months of vlog content in advance. By knowing what you are covering in advance, you can begin to ask colleagues for contributions with plenty of time to compile and edit the content.

Do Control the Narrative

If you’re the vlogger, storyboard or script the vlog from start to finish, right down to where you’re going to insert your colleagues’…

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