CMGT 101: Why use storytelling in your online community?

CMGT 101: Why use storytelling in your online community?

Note: This content appears in a slightly different form in our ebook: CMGT 101: 17 Community Leaders Share Their Secrets for Success. Chris Catania is the Community Team Lead and Strategist at ESRI. He shared best practices for using storytelling in a powerful way in your online community. Why is storytelling a powerful tool for community managers? And community professionals must prioritize and master the art of storytelling in their daily work. Appeal to the shared common good not just individual gain and you’ll connect with your audience and make a greater impact. Do Seek The Right Stories Out Stories don’t just come to you. You have to know what stories you’re looking for and then go get them. And once you find the story you have to mold, shape and refine it so it’s ready to share. Don’t let your story get stale Evolve your story.

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Note: This content appears in a slightly different form in our ebook: CMGT 101: 17 Community Leaders Share Their Secrets for Success. CMGT 101 is packed with engagement ideas, governance tips, career advice, and more from community leaders working at innovative organizations like CA Technologies, Aetna, Electronic Arts, SAP, Pearson, Akamai, and Atlassian. Download the ebook here for free.

Chris Catania is the Community Team Lead and Strategist at ESRI. He shared best practices for using storytelling in a powerful way in your online community.

Why is storytelling a powerful tool for community managers?

Stories move us. And community professionals must prioritize and master the art of storytelling in their daily work….

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