Coffee and Community: Foster Coffee Company on Growing Their Social Media Following and Business

Coffee and Community: Foster Coffee Company on Growing Their Social Media Following and Business

“Two and a half years ago we were just brewing coffee at the farmers’ market, and we learned early on that social media was a huge part of our strategy to grow our business. We’ve got some really great resources at our disposal of people who work for pretty much next to nothing because they believe in the brand – to take photos for us and come out and shoot our product and photograph people, to really tell people our story. People drive our community, not products.” – Nicholas Discovering Buffer through a personal touch With a people-first philosophy and content strategy, Nicholas started exploring ways to better plan out social media campaigns and expand Foster’s reach on social. “Early on, I started using Buffer and just kind of did the gamut of looking at what platforms were out there. Adam, who works for Buffer, started coming into Foster, and when I found out that he was working for Buffer, that was kind of a cool connection there – that someone from this company is actually working in our coffee shop.” – Nicholas Buffer is the ideal publishing platform for Foster because it enables them to plan, schedule and deliver their content in a consistent, yet flexible way. We can get ahead of that and it’s really easy to customize the publishing schedule afterwards. We want to know our top performing posts for the year, we want to know what content was in those posts, so that way we can build a better model moving forward of content that generates more engagement. “Being a small business, one of the best ways that we’ve found to determine our market position is with social media. Aside from excelling on social media, they’re great people who make amazing coffee! Getting started with Buffer is easy.

Down to Business: How does a business use social media effectively?
How to Craft the Best Instagram Bios for Businesses
Rounding Up the Top 4 Marketing Analytics Tools and How to Use Them

Too busy to read? Just click the play button below to listen to this post.

“We love coffee, but we love community and people more.”

This Foster Coffee Company credo isn’t just a brand statement.

It’s at the heart of their social media strategy too.

We spoke to co-founder Nicholas Pidek and marketing associate, Justin Ozanich, about how social media has helped them grow their community and business.

“Two and a half years ago we were just brewing coffee at the farmers’ market, and we learned early on that social media was a huge part of our strategy to grow our business. You know, we were serving coffee one day a week. Saturday mornings we would get up at 5 a.m. and serve people from 7 till 1… but we were able to use social media every day of the week to touch people.” – Nicholas

What began as two friends experimenting with craft coffee at a farmers’ market has become a local business success story.

Foster Coffee Company now has two thriving locations in Michigan, where people gather to drink great coffee, work, converse, celebrate the local community and build relationships. Along the way, that initial partnership has blossomed into a team of coffee and community enthusiasts, whose faces feature regularly on their social media platforms.

Part of our strategy with growing was just producing really good content.

We’ve got some really great resources at our disposal of people who work for pretty much next to nothing because they believe in the brand – to take photos for us and come out and shoot our product and photograph people, to really tell people our story.

Our philosophy is products are great and there are so many great companies out there that have the most beautiful photographs of their cappuccinos, and their lattes, and that’s something that we do speckle in there, but primarily people are attracted to people. So we want people to see other people interacting with each other and with our products at the same time.

People drive our community, not products.” – Nicholas

Foster Coffee Co instagram photos
Foster Coffee Co instagram photos

Discovering Buffer through a personal touch

With a people-first philosophy and content strategy, Nicholas started exploring ways to better plan out social media campaigns and expand Foster’s reach on social. His exploration into social media management platforms even involved a serendipitous personal connection, the exact kind of thing their coffee shops aim to cultivate.

“Early on, I started using Buffer and just kind of did the gamut of looking at what platforms were out there. I was just really thrilled with the platform.

Adam, who works for Buffer, started coming into Foster, and when I found out that he was working for Buffer, that was kind of a cool connection there – that someone from this company is actually working in our coffee shop.” – Nicholas

Buffer is the ideal publishing platform for Foster because it enables them to plan, schedule and deliver their content in a consistent, yet flexible way.

“I start off with photographs, so really our Buffer scheduling starts at the photoshoot. We capture new content on a weekly basis and decide the direction of that content anywhere from two weeks to a month in advance – where we want our publishing schedule to go. Two weeks seems…

Pin It on Pinterest

Shares
Share This