Complete List of Facebook Ad Sizes & Specs for 2018

Complete List of Facebook Ad Sizes & Specs for 2018

Additionally, Facebook Carousel Ads are available on six different ad types: Facebook Feed (Image and Video) Facebook Right Column Facebook Instant Articles Facebook Marketplace Facebook Audience Network Native, Banner and Interstitial Messenger Home Luckily, there’s only a few differences between each ad type within Carousel for image and video ads. Recommended video formats are .MP4 and .MOV. Facebook In-Stream Video Ads Facebook in-stream video ads are different from regular feed ads as they only last 5 to 15 seconds. Recommended video formats are .MP4 and .MOV. This ad format is available for image and video: Image Guidelines Recommended resolution is 1,200 x 628 pixels. Recommended video formats are .MP4 and .MOV. Both video and image are available formats. Recommended video formats are .MP4 and .MOV. Recommended video formats are .MP4 and .MOV. Recommended video formats are .MP4 and .MOV.

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Let’s be real for a second–if you’re spending even a penny on advertising, you should be considering Facebook. Why? Nearly everyone is there.

New data from eMarketer forecasts marketers to spend $21 billion on US Facebook ads in 2018. This would account for 19.6% of the market (Google claiming 37.2% of the share). And to compare Facebook’s dominance against other social media networks, total shares equal 83% of ad spend in the US.

So we can all admit Facebook ads are a pretty big deal. And that’s why we’re here to make sure your content looks pristine by using the correct Facebook ad sizes. Click the jump links below to skip ahead!

For more information on other social media image sizes, check out our always up to date guide below!

Facebook Feed Ads

Every advertiser is fighting for space on a user’s Facebook Feed. This is the prime real estate for Facebook ads to stand out to users. Available both in image or video format, these ads will appear on both mobile and desktop. Let’s get started:

Image Guidelines

  • Recommended image dimensions is 1200 x 628 pixels.
  • Minimum width and height of 600 pixels.
  • Recommended aspect ratio is between 9:16 to 16:9, but crops to 1.91:1 with a link.
  • Recommended image formats are JPG and PNG.
  • Images with 20% text or more could increase chances of failed delivery.

Character Limits

  • Text: 215 characters.
  • Headline: 25 characters.
  • Link description: 30 characters.

For more information on social media character limits, check out our guide below!

Facebook Feed Video Ads

In the US, Facebook video posts have increased by 94% year over year with a video audience of 8 billion daily views. The ridiculous growth in video has many businesses shifting all of their focus on video. Below is the information for Facebook feed video ads–which is not to be confused with in-stream videos (we’ll cover this next).

Video Guidelines

  • Recommended to upload the highest resolution video possible.
  • Minimum dimensions 600 x 315 (1.9:1 landscape) or 600 x 600 (square).
  • Recommended aspect ratio is between 9:16 to 16:9 (Horizontal: 16:9, Square: 1:1, Vertical: 4:5 or 2:3 and Full Portrait: 9:16).
  • Max video file size is 4GB.
  • Video length max is 240 minutes.

Character Limits
Text: 125 characters.
Headline: 25 characters.
Link description: 30 characters.

Facebook Carousel Ads

Facebook Carousel Ads are a perfect way to showcase your brand with multiple images or videos. For retailers, it’s great to show various colors, sizes and other key details to convince users to buy. This format is available for both video and image for all Carousel ad placements. Additionally, Facebook Carousel Ads are available on six different ad types:

  • Facebook Feed (Image and Video)
  • Facebook Right Column
  • Facebook Instant Articles
  • Facebook Marketplace
  • Facebook Audience Network Native, Banner and Interstitial
  • Messenger Home

Luckily, there’s only a few differences between each ad type within Carousel for image and video ads. See the specs here:

Image Guidelines

  • Minimum width and height of 600 pixels (minimum 254 x 133 pixels for Messenger Home Carousel Ads).
  • Minimum 2 cards and max of 10 cards per Carousel Ad.
  • Recommended ratio is 1:1.
  • Max image size of 30MB.
  • Recommended image formats are JPG and PNG.
  • Images with 20% text or more could increase chances of failed delivery.

Video Guidelines

  • Recommended resolution is minimum of 1080 x 1080.
  • Minimum 2 cards and max of 10 cards per Carousel Ad.
  • Recommended video formats are .MP4 and .MOV.
  • Max video file size is 4GB.
  • Video length is 240 minutes.
  • Video thumbnails with 20% text or more could increase chances of failed delivery.

Character Limits

  • Text: 125 characters.
  • Headline: 40 characters.
  • Link description: 20 characters (optional on Instant Articles).

Facebook Right Column Ads

Ah–the sneaky right column photo ad. Everyone knows it and for businesses, this ad type can work extremely well. However, while they only appear on desktop, data shows they have the highest CPC (cost per click) among other Facebook ad types.

Image Guidelines

  • Recommended image dimensions is 1200 x 628 pixels.
  • Minimum width and height of 600 pixels.
  • Recommended aspect ratio is between 9:16 to 16:9, but crops to 1.91:1 with link.
  • Recommended image formats are JPG and PNG.
  • Images with 20% text or more could increase chances of failed delivery.

Character Limits

  • Text: 215 characters.
  • Headline: 25 characters.
  • Link description: 30 characters.

Facebook In-Stream…

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