Create a Blogging Guide for Your Small Business Blog. Have you created a blogging guide for your small business blog? This is not easy to do (yep, personal experience talking) and the ability to regularly share content will mean that you have to be clear about the main topics you’ll write about. How to Create a Blogging Guide So, you will need to come up with some guidelines (a.k.a blog writing system) that you’ll follow and include things like: Capturing blog ideas. Will your blog posts be epic (2000 words or more)? Several times per week? Will you write about specific themes on specific days? Will you write and schedule several posts at once? In other words, you’ll have a clear plan that’s reasonable to follow and keep up with. Do you use a blogging guide for your blog?
Have you created a blogging guide for your small business blog? Why do you need one?
At first glance, blogging may seem to require little effort. Just sign up for WordPress, get a hosting company, grab a nice skin (or theme) for your blog, and then start writing. Simple, right?
In theory, it really can be that simple. But, if you’re serious about blogging, it often takes passion — for the topic you’re writing about and for the people who will be helped by reading it. This means that you will probably need time to craft posts that are so valuable that it’s almost impossible for them to not be helpful (even to at least one person).
It also means that it will be helpful if you can be consistent about sharing quality information over an extended period of time. This is not easy to do (yep, personal experience talking) and the ability to regularly share content will mean that you have to be clear about the main topics you’ll write about.
In order to do all those things well, you will have to be focused and kick distractions to the curb. The process is not always easy to execute. In fact, before you pull out your laptop or tablet and fire up WordPress, you should think about the …
Things You Should Do BEFORE You Start Writing
Ideally, before you write any post, you should have a plan — not just for your individual posts, but also for the process you’ll use to craft juicy pieces of content. This doesn’t mean that you can’t write spontaneous and inspired posts. Of course, you can.
But, it can help to have a plan so you can capture and funnel your blog ideas…