Author: Cynthia Mclaughlin / Source: SMU Daily Campus Since Twitter was initially founded in March 2006, the social media platform has ear
Since Twitter was initially founded in March 2006, the social media platform has earned more than 313 million monthly active users. While that number seems quite impressive, Twitter’s share price (NYSE: TWTR) has gradually declined since its initial public offering in 2013. Athletic departments at higher education institutions, like SMU, still use Twitter anyway to grow their fan base and draw in potential recruits.
Brooks Cockrell, Director of Creative Media for SMU Football, says Twitter is a great way to draw potential recruits to SMU. When deciding if something is “tweet-worthy” for the @SMU_Football account, he said they just have to determine if it’s something that would appeal to recruits and fans.
“As far as the SMU Football account is concerned, our main purpose is to attract potential student athletes to our program, while also appealing to our fan base,” Cockrell said. “A lot of times, these things overlap and we are able to show off unique aspects of our program for recruits as well as fans.”
SMU is not only using Twitter to recruit prospective students and athletes, but also as a tool to get donations. While trying to achieve both of these goals, SMU Twitter accounts can create a lot of noise amongst the Twitterverse. Between the five colleges and SMU’s main twitter account, they have accounted for nearly 40,000 tweets. That doesn’t even include the athletic teams’ Twitter accounts, which are each recruiting students on their own through over a collective 100,000 tweets.
Ashley Davis, a senior applied physiology and health management major, likes Twitter. She follows both the…