Elevate Connection With Enhanced Paid Tools for Facebook and Instagram

Elevate Connection With Enhanced Paid Tools for Facebook and Instagram

Today, we’re excited to announce a big step towards helping marketers drive real connection with Sprout’s enhanced paid tools for Facebook and Instagram. With Facebook Paid Promotion, ad comment moderation and Sprout’s new Paid Performance Report for the Facebook Business Network, do-it-all marketers and social strategists alike have all the tools they need to make workflows more efficient, campaigns more effective and drive authentic connection right alongside their organic efforts. With Sprout’s Paid Promotion for Facebook, you can quickly amplify top performing content or plan post promotions in the same workflow as your organic publishing. Then, easily track and manage your promoted posts alongside your organic content strategy within the Calendar List and Week Views. You can also view your brand’s conversation history with a specific customer inside the Instagram and Facebook Contact Views. To simplify this process, Sprout’s Paid Performance Report delivers near real-time insight enabling businesses to analyze campaign performance, highlight ROI and inform social advertising strategy decisions. The Paid Performance Report gives customers on our Enterprise and Corporate plans an all-up view of campaign performance, visualizing data for ad campaigns executed through Facebook, Instagram, Messenger and Facebook Audience Network. The Overview provides a sleek, aggregated cross-channel look at campaign-level spend and KPIs such as video views, web conversions and cost per metrics for selected campaigns. Ultimately, do-it-all marketers can quickly get up to speed on paid campaign performance—no matter who is responsible for execution—to make sure their next campaign drives even stronger connection and conversion. If you’re already a Sprout customer, get started with Paid Promotion, ad comments and the Paid Performance Report simply by connecting your Facebook Ad Account today.

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Social media advertising continues to explode in all directions. Social budgets are growing by over 32% in 2018, social ad revenue is expected to climb over $51 billion dollars by the end of 2018 and 76% of total US consumers claim to have bought a product seen on social media. The numbers are only predicted to grow as we move into 2019.

Despite the growing importance of social advertising—particularly on Facebook and Instagram—marketers are still faced with a familiar nemesis. Time. With limited time and resources, oftentimes trade-offs are made between managing organic social efforts and optimizing through paid strategy. But this is short sighted decision making.

Paid social has much more to offer than increased impressions, clicks, video views and conversions. In the same way that organic social fosters real connection, at the heart of an effective paid strategy is a simple yet powerful lesson: Every ad is a chance to connect and expand your world.

Today, we’re excited to announce a big step towards helping marketers drive real connection with Sprout’s enhanced paid tools for Facebook and Instagram. With Facebook Paid Promotion, ad comment moderation and Sprout’s new Paid Performance Report for the Facebook Business Network, do-it-all marketers and social strategists alike have all the tools they need to make workflows more efficient, campaigns more effective and drive authentic connection right alongside their organic efforts.

Inspire Connection with Paid Promotion

Promoted posts present an opportunity to reach new people who may be interested in your brand but just don’t know it yet. With Sprout’s Paid Promotion for Facebook, you can quickly amplify top performing content or plan post promotions in the same workflow as your organic publishing. It’s easy to set spend and choose your pre-built audiences and campaigns pulled directly from Facebook Ads Manager.

Sprout’s Paid Promotion workflow can be leveraged in two distinct ways.:

  • First, when supporting existing campaigns, you can save time by scheduling Promoted Posts (including Dark Posts) and maintain campaign organization right from the Compose window. Then, easily track and manage your promoted posts alongside your organic content strategy…

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