Facebook Tinkers Round The Edges Of A Big Problem With Latest Live Video Changes

Facebook Tinkers Round The Edges Of A Big Problem With Latest Live Video Changes

Author: Emma Woollacott / Source: Forbes Why You Should Open A Roth IRA Today Shutterstock Facebook's certainly got plenty of problems w

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Facebook’s certainly got plenty of problems with its Facebook Live video platform: either the videos are too real or not real enough.

In recent months, a number of suicides and murders have been streamed on the site; meanwhile, many of the ‘videos’ have been nothing of the sort.

One of these problems, or course, is rather easier to deal with than the other; and the company has now updated its platform policy, warning developers that videos do have to be the real thing.

“Don’t use the API to publish only images (ex: don’t publish static, animated, or looping images), or to live-stream polls associated with unmoving or ambient broadcasts,” it now reads.

They must also ‘ensure any pre-recorded content is clearly distinguishable from live content’, or face having the visibility of their content reduced, or worse.

The reason, of course, is that looping countdowns, static questions and the like are deadly dull. While raw, unpredictable videos such as the famous ‘Chewbacca Mom’ are wildly popular, users will steer of the site if these are outnumbered by repetitive dross.

And Facebook is betting big on video, in the hope of improving user engagement and pulling in more ad revenue.

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