Facebook TV, YouTube Mobile Share and Chat, and Facebook Live for Stories

Facebook TV, YouTube Mobile Share and Chat, and Facebook Live for Stories. Facebook Launches New Watch Tab for Original Programming: Facebook introduced the new Watch tab, “a place where you can discover shows your friends are watching and follow your favorite shows and creators so you don’t miss any episodes.” The featured content will be personalized to each user and viewed on Facebook’s mobile app, desktop site, or its TV apps. As you watch each show, other people’s comments and reactions will populate just as they do on Facebook Live videos. Watch is rolling out “to a limited group” of people in the U.S. as a test, but Facebook plans “to bring the experience to more people soon.” (9:32) Facebook Unveils Shows From 30+ Broadcasting Partners and Introduces New Show Pages: Facebook’s new Watch platform will initially feature professionally produced, short-form videos from premium broadcasting partners such as A&E, Hearst, MLB, Time Inc., and more, but Facebook’s goal is for Watch to be a platform “for all creators and publishers to find an audience, build a community of passionate fans, and earn money for their work.” To make it easy to develop or discover a Facebook show, it’s rolling out Show Pages. (19:25) YouTube Adds Chat and Sharing Features to Mobile App: YouTube announced that users can now directly share videos and chat within the YouTube mobile app. The YouTube blog reports that the shared videos can be found in a new Shared tab in the app, “making it easier than ever to catch up on videos your friends have shared or to show them a few of your own favorites.” The Next Web reports that YouTube has been testing this sharing feature since the beginning of the year and is now ready to roll it out to “all users globally.” (31:56) YouTube Clarifies Video Monetization Guidelines: Recently implemented stricter monetization controls and guidelines have resulted in some YouTube creators seeing a decrease in their ad revenues due to their videos being “classified as not suitable for all advertisers.” In response, YouTube plans to “roll out new icons that will give [creators] a more detailed understanding of how each and every video on [their] channel (or channels) is monetizing.” YouTube also offers the ability to appeal a video’s classification and get troubleshooting help for monetization issues. (39:00) Instagram Tests Ability to Share a Live Video Broadcast With Another User: Instagram began testing “a fun way to go live with a friend” with the tap of a button. Facebook Shows Featured Topic Posts in the News Feed: Facebook users may now see Featured Topic posts in the news feed, regardless of whether or not they subscribe to the Facebook Pages who originally published the posts. Facebook Updates Clicks and Impressions Reporting: Facebook rolled out two new metrics updates to its clicks and impressions reporting. Google is testing speed controls for video playback in the YouTube Android apphttps://t.co/QSDQ1UX0bp pic.twitter.com/0zcKxme2s4 Want to catch our next show live?

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Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

On this week’s Social Media Marketing Talk Show with Michael Stelzner, we explore Facebook Watch (their TV solution), YouTube mobile share and chat with Amy Schmittauer, Facebook Live for Stories with Erik Fisher, and more breaking social media marketing news of the week!

Watch the Social Media Marketing Talk Show

If you’re new to the show, click on the green “Watch replay” button below and sign in or register to watch our latest episode from Friday, August 11, 2017. You can also listen to the show as an audio podcast, found on iTunes/Apple Podcast, Android, Google Play, Stitcher, and RSS.

For this week’s top stories, you’ll find timestamps below that allow you to fast-forward in the replay above.

Facebook Launches New Watch Tab for Original Programming: Facebook introduced the new Watch tab, “a place where you can discover shows your friends are watching and follow your favorite shows and creators so you don’t miss any episodes.” The featured content will be personalized to each user and viewed on Facebook’s mobile app, desktop site, or its TV apps. As you watch each show, other people’s comments and reactions will populate just as they do on Facebook Live videos. Watch is rolling out “to a limited group” of people in the U.S. as a test, but Facebook plans “to bring the experience to more people soon.” (9:32)

Facebook launches a new Watch tab for original video programming.
  • Facebook
  • Twitter
  • Google+
  • Buffer
  • Pinterest
  • LinkedIn
Facebook launches a new Watch tab for original video programming.

Facebook Unveils Shows From 30+ Broadcasting Partners and Introduces New Show Pages: Facebook’s new Watch platform will initially feature professionally produced, short-form videos from premium broadcasting partners such as A&E, Hearst, MLB, Time Inc., and more, but Facebook’s goal is for Watch to be a platform “for all creators and publishers to find an audience, build a community of passionate fans, and earn money for their work.” To make it easy to develop or discover a Facebook show, it’s rolling out Show Pages.

Over time, creators will be able to monetize their shows through Ad Breaks (which Facebook has been testing over the past few months) or sponsored shows. Publishers and creators interested in creating a show for the new Watch tab can inquire about Show Pages online. (19:25)

Facebook Show Pages makes it seamless to create and publish new episodes for the Watch tab.
  • Facebook
  • Twitter
  • Google+
  • Buffer
  • Pinterest
  • LinkedIn
Facebook Show Pages make it seamless to create and publish new episodes for the Watch tab.

YouTube Adds Chat and Sharing Features to Mobile App: YouTube announced that users can now directly share videos and chat within the YouTube mobile app. The YouTube blog reports that the shared videos can be found in a new Shared tab in the app, “making it easier than ever to catch up on videos your friends have shared or to show them a few of your own favorites.” The Next Web reports that YouTube has been testing this sharing feature since the beginning of the year and is now ready to roll it out to “all users globally.” (31:56)

YouTube Clarifies Video Monetization Guidelines: Recently implemented stricter monetization controls and guidelines have resulted in some YouTube creators seeing a decrease in their ad revenues due to their videos being “classified as not suitable for all advertisers.” In response, YouTube plans to “roll out new icons that will give [creators] a more detailed understanding of how each and every video on [their] channel (or channels) is monetizing.” YouTube also offers the ability to appeal a video’s classification and get troubleshooting help for monetization issues. (36:03)

Facebook Tests Ability to Go Live From Facebook Camera, Stories, and Live Audio: Facebook is testing the ability to start a live video broadcast through Facebook Camera, from inside Facebook Stories, or while recording live audio. Facebook is currently testing this new feature with a select group of users and hasn’t announced plans to roll it out more broadly. (39:00)

  • Facebook
  • Twitter
  • Google+
  • Buffer
  • Pinterest
  • LinkedIn

Instagram Tests Ability to Share a Live Video Broadcast With Another User: Instagram began testing “a fun way to go live with a friend” with the tap of a button. Broadcasters can now invite anyone who’s currently watching their live video to join them in a split screen conversation. Instagram shares that this new feature is currently testing with “a small percentage of [its] community” and will be rolling out globally “over the next few months.” (49:13)

Instagram tests ability to share live video broadcast with another user.
  • Facebook
  • Twitter
  • Google+
  • Buffer
  • Pinterest
  • LinkedIn
Instagram tests ability to share a live video broadcast with another user.

Facebook Ramps Up Artificial Intelligence Efforts and Review Process to Combat Cloaking: Facebook ramped up its AI efforts and human review processes to better identify, capture, and verify “cloaking,” a technique used by spammers…

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