#FacebookDown – How A Social Network’s Failure Made This Community More Social

#FacebookDown – How A Social Network’s Failure Made This Community More Social

Today, March 13, millions of Facebook and Instagram users turned to Twitter to express their exasperation about the social media networks' massive failure. Thousands of nonprofits around the country had encouraged their supporters to make contributions on this one day -- and when Austin-based crowdfunding platform Kimbia crashed, the company's entire business model took a PR hit it would never recover from. (Kimbia's assets were eventually acquired by Ithaca, N.Y.-based GiveGab in Jan. https://twitter.com/RVGives/status/1105891831525580801 The Community Foundation Serving Western Virginia is holding its own giving day today, March 13, and according to Michelle Eberly, the foundation's Director of Grants and Donor Engagement, the #FacebookDown issues have led to a creative resiliency out of their local community. "Well, when (the problems with Facebook) first came down, I would say yes, (we were stressed)," Eberly said. "We were like, 'Oh my gosh, what am I gonna do.'" "A lot of the nonprofits we've worked with, they're going with more of a personal approach," Eberly said. "They've really gone out and shared the stories." As 7 p.m. approached in the East, with Facebook's problems still not settled, Eberly said that most of Roanoke Valley's nonprofits have moved on from their worries -- and with nearly $700,000 raised, just $60,000 short of their 2018 total, it appears the Facebook issues couldn't dampen the community's enthusiasm around the day. "You can't prevent it from happening, and there's nothing you can do about it," said Eberly.

The Cross-Functional Impact of Communities
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Wednesday’s #FacebookDown issues led some social networkers to Twitter — while others ended up spending more time out in their local communities.

ASSOCIATED PRESS

Today, March 13, millions of Facebook and Instagram users turned to Twitter to express their exasperation about the social media networks’ massive failure.

While many users’ observations were farcical in nature, there are very real economic ramifications for two of the world’s largest social media networks being offline for a significant amount of time.

For many nonprofits, the cascading effect of global network failures may bring back haunting memories of May 2, 2016. Give Local America was a 24-hour online giving day, stringing together the efforts of 50 community foundations nationwide. Thousands of nonprofits around the country had encouraged their supporters to make contributions on this one day — and when Austin-based crowdfunding platform Kimbia crashed, the company’s entire business model took a PR hit it would never recover from. (Kimbia’s assets were eventually acquired by Ithaca, N.Y.-based GiveGab in Jan. 2018.)

And while today’s sustained outages of Facebook and Instagram certainly will not lead to an acquisition by a competing social network, for a handful of nonprofits around the country, there are some relevant parallels.

The Community Foundation Serving Western Virginia is holding its own giving…

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