Finding Connection & Building Strategies to Lead Clients, Not Follow

Finding Connection & Building Strategies to Lead Clients, Not Follow

Or about how social will appear in search results? In fact, 56% of new members of our Agency Network on Facebook said one of their main goals was to connect with like-minded individuals and have conversations about the things that affect us as agencies and organizations. Great start to the morning at #SproutPartnerWorkshop really interesting talk from @andrewcaravella on #BrandsGetReal 🙌🏼 pic.twitter.com/JplCSElp0k — Hannah Cheetham (@HannahLouise468) April 17, 2018 At the Workshop we talked about the things affecting our organizations, the things affecting the social media landscape, and, yes, we talked about how the Sprout platform and the Agency Partner fit in as core components of that solution. Twitter showed us how social data can and should impact our client campaigns. Thanks @drwilding #SproutPartnerWorkshop pic.twitter.com/gpjF50iIr2 But we also knew that relaying what’s new and next back to our teams and our clients could only get us so far. It’s @davewalker24 thinking he’s a comedian at the #SproutPartnerWorkshop pic.twitter.com/kA7X4prt6J Some problems we tackled at the workshop: Managing and Brand Misstep on Social: How do you handle a client’s internal team making a misstep on social? Repositioning your Agency in the Face of Market Upheaval: Whether it’s social media strategy, paid search, inbound marketing, or whatever digital marketing services you provide…the landscape can change. Teams are tackling them head-on …. together — Luke Reynebeau (@LukeReynebeau) April 17, 2018 Continuing the Conversation, Together One thing we all walked away with was a renewed sense of community amongst our fellow agency pros. And if you want #TeamSprout to become an extension of your agency to help you grow and scale your business, find out more and talk to us about the Agency Partner Program.

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As marketing agencies, owners and professionals, oftentimes we feel like we’re in this #agencylife alone. That’s partly due to the trappings of entrepreneurship or working in a small business.

But there’s a certain allure to being your own boss and having an outsized impact on what we achieve for ourselves and for our clients.

Agencies Want Connection

The added layer for agencies is the nature of the job—trying to deliver results for our clients in an ever-changing digital landscape. Who can we talk to about the most recent Instagram algorithm update? Or about how social will appear in search results?

In fact, 56% of new members of our Agency Network on Facebook said one of their main goals was to connect with like-minded individuals and have conversations about the things that affect us as agencies and organizations.

Who can we talk to about an uncomfortable client interaction? Or about how to position your agency as you shift services? Or about the growing pains of an ever-expanding client roster and team?

Where can we take a moment to focus on our own business?

And it’s why, last month, we brought 50 agency folks together in London for our first ever Agency Partner Workshop.

Agency Partner Workshop: A Day of Learning Together

Agencies have a never-ending to-do list for their clients. Whether it’s optimizing campaigns, providing context for early results, providing guidance on how to tweak and adjust strategy, or working internally to nail that perfect pitch for your new prospect—it’s hard to keep up with your current workload, much less to take the time to think about where you’re taking your agency and your own agency career.

Great start to the morning at #SproutPartnerWorkshop really interesting talk from @andrewcaravella on #BrandsGetReal 🙌🏼 pic.twitter.com/JplCSElp0k

— Hannah Cheetham (@HannahLouise468) April 17, 2018

At the Workshop we talked about the things affecting our organizations, the things affecting the social media landscape, and, yes, we talked about how the Sprout platform and the Agency Partner fit in as core components of that solution.

Bob Ruffolo, founder of the 2017 Hubspot Partner of the Year Agency Impact Branding and Design, shared insights into the reality of building and growing an agency.

Twitter showed us how social data can…

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