Five Powerful LinkedIn Features That Will Help You Stand Out Online

Five Powerful LinkedIn Features That Will Help You Stand Out Online

If your profile is similar to the profiles of those who do what you do, it will be hard to get people excited about you. So seek to integrate your brand differentiation throughout your profile. Be Industry Specific The first part of standing out is getting noticed. LinkedIn data shows that profiles of members who include their industry are nine times more likely to be viewed. Include your industry to make yourself visible to those who are performing research on LinkedIn. Now, if you’re already feeling stressed about having to add blogging to your daily do list, consider this: If you commit to writing one article a quarter, just four a year, you will have an opportunity to differentiate your profile, keep it fresh, and share your thought-leadership and point of view. And that multimedia is one of the most visible elements of your profile when someone is checking you out. Brand Your Background You LinkedIn background image takes up a lot of real estate, so it has the potential to make your profile stand out while exuding your personal brand attributes. Say It With Symbols In her article “Symbols Spice Up Your LinkedIn Profile,” social selling expert Brynne Tillman says, “Used well and sparingly, symbols have their place on the LinkedIn profile.” I agree. To maximize the value of your LinkedIn profile, in addition to making it relevant, authentic, and compelling, make sure it stands out from the myriad others that tout similar credentials and experience.

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With LinkedIn memberships rapidly approaching a billion people, standing out can be hard. Yet your success depends on it. If your profile is similar to the profiles of those who do what you do, it will be hard to get people excited about you. But when your profile is the green palm tree in a sea of blue waves, people pay attention. So seek to integrate your brand differentiation throughout your profile. Here are four powerful personal branding features you can use to help you get noticed and make people want to know you.

1. Be Industry Specific

The first part of standing out is getting noticed. LinkedIn data shows that profiles of members who include their industry are nine times more likely to be viewed. Include your industry to make yourself visible to those who are performing research on LinkedIn. And if you’re seeking to move industries, list the industry where you want to be, not the one you’re currently in. Your profile needs to be authentic, but at the same time it should be aspirational.

2. Create Content

Your LinkedIn profile prominently features the content you create (a.k.a. articles) through their blogging feature. In fact, when someone sees your profile, your articles show up in the third content block – even above your Experience. Now, if you’re already feeling stressed about having to add blogging to your daily do list, consider this: If you commit to writing one article a quarter, just four a year, you will have an opportunity to differentiate…

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