Google’s mobile search results now include videos of celebs answering your questions

Google’s mobile search results now include videos of celebs answering your questions

Google is testing a new feature that will allow celebrities and other notable figures to answer users’ search queries directly in the form of “selfie” videos posted in the Google Search results. The videos provide answers to questions like “Can Will Ferrell really play the drums?” or “How many languages does Priyanka Chopra speak?” or “Can Tracee Ellis Ross sing?,” for example. When users search for one of these queries, the video answers will appear at the top of the search results, above Google’s standard set of blue links. After watching the first video, the carousel automatically switches to the next one in the celeb’s series of Q&A’s, or you can can choose to swipe through them yourself. In March, the company announced that more organizations and celebs could take advantage of the “Posts on Google” feature. Initially an experiment during the 2016 U.S. presidential election, Posts on Google lets individuals post Twitter-like status updates right on Google’s search results pages. The company has never figured out how to build a successful social platform of its own, having instead brought us creations like the overly engineered Google+, and various social app failures, like group chat app Spaces. Given it can’t seem to build a real social platform, it’s now trying to make Google Search itself feel more social, it seems. The video results are appearing in mobile search results, and in the Android Google app. [updated 1:20 pm et with rollout details]

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Google is testing a new feature that will allow celebrities and other notable figures to answer users’ search queries directly in the form of “selfie” videos posted in the Google Search results. The company says this program is initially being piloted on mobile with a handful of people for now, including Priyanka Chopra, Will Ferrell, Tracee Ellis Ross, Gina Rodriguez, Kenan Thompson, Allison Williams, Nick Jonas, Mark Wahlberg, James Franco, Seth MacFarlane, Jonathan Yeo and Dominique Ansel.

Of course, the celebs aren’t answering users’ queries in real-time. Instead, Google has had them pre-record their videos in response to what it already knows are some of fans’ most-asked questions typed into the Google search box.

The videos provide answers to questions like “Can Will Ferrell really play the drums?” or “How many languages does Priyanka Chopra speak?” or “Can Tracee Ellis Ross sing?,” for example.

When users search for one of these queries, the video answers will appear at the top of the search results, above Google’s standard set of blue links.

After watching the first video, the carousel automatically switches to the next one in the celeb’s series of Q&A’s, or you can can choose to swipe through them yourself.

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This isn’t the first time Google has…

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