Great Marketing Strategies You Can Steal From the Most Successful Super Bowl Ads

Great Marketing Strategies You Can Steal From the Most Successful Super Bowl Ads

The Super Bowl has been called "The Marketer's Holiday" for good reason. And while the Super Bowl is the ultimate in big brand marketing, there are a number of takeaways that would apply to a business of any size. Make sure you serve up your brand messages in a way that is appropriate to the environment. Many previewed the spots ahead of time via YouTube, utilized influencer networks to review and share, built installations onsite at the game and maxed out engagement on social media. Since it's highly likely that, as a small business owner or entrepreneur, you won't be using broadcast advertising, it's even more important that you use a mix of media to spread your messages. The more emotional your connection, the more memorable the messaging . Verizon is a good example. Rinse and repeat In order to be effective, messaging needs to be repeated to be remembered. And guess what, the messaging stuck. As you plan out your own marketing activities, keep these Super Bowl Big Brand lessons in mind.

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Great Marketing Strategies You Can Steal From the Most Successful Super Bowl Ads

The Super Bowl has been called “The Marketer’s Holiday” for good reason. At $5 million for a 30-second spot, it’s one of the highest-grossing media events in the world. And with all the hype around previews before The Big Game, it’s become a frenzy to follow all the activity of the big brands before and after the game.

And while the Super Bowl is the ultimate in big brand marketing, there are a number of takeaways that would apply to a business of any size. Entrepreneurs can learn a lot from this year’s crop of advertising. After all, marketing is a spectator sport, and 2018’s spectacle was no exception.

Consider the environment

Context is everything. Make sure you serve up your brand messages in a way that is appropriate to the environment. The Super Bowl is a massive stage, but it’s also a space for family, fun, friends and gatherings.

So, advertisers stuck to lighter messaging, product benefits and sheer entertainment. Febreze is a great example. The brand reminded people who were throwing a Super Bowl party that there is a key ingredient that they shouldn’t leave out.

Use multiple channels

The best Super Bowl advertising used multiple channels to spread a fully integrated campaign. In those cases, the broadcast advertising is just the launching pad. Many previewed the spots ahead of time via YouTube, utilized influencer networks to review and share, built installations onsite at the game and maxed…

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