Harnessing the Power of LinkedIn Marketing to Monetize and Grow Your Business – Candice Galek [SSM034]. A huge thank you to Candice for jam-packing this episode with actionable wisdom and takeaways for social media managers and marketers alike looking to monetize and grow their business using LinkedIn. You never know what someone has to offer I was asked this question on Twitter: Is it really all about how many connections you have on LinkedIn – Is it quality over quantity? People were commenting and giving me their genuine opinion on the content that we were posting. Using the “alert” feature within LinkedIn is a great way to notify your followers about anything and it also gives you an opportunity to start a conversation with potentially thousands of people. I call my LinkedIn community my “little black book” because they’ve really become a network of business connections for me. How to Say Hello to Candice (and us) Candice Galek is making a major splash in the business world with her fast-growing company Bikini Luxe – recently earning her a prestigious spot in Forbes 30 Under 30. If you’re looking for some awesome social media inspiration, you can say hello to Candice on LinkedIn here or over on Twitter here. — About the Show The Science of Social Media is a podcast for marketers and social media managers looking for inspiration, ideas, and results for their social media strategies. Looking for a better way to share on social media?
When I hear the words “LinkedIn marketing” my mind immediately jumps to traditional sales tactics. Cold emailing or messaging, following up, following up again, and then sometime down the line, closing the deal.
Although a robust sales tool, LinkedIn rarely gets brought up in conversations about effective social media marketing channels for businesses.
But Candice Galek, CEO and founder of Bikini Luxe (one of the world’s largest and most successful online swimwear collections) has seen first-hand how powerful LinkedIn marketing can be. We had the pleasure of chatting with Candice all about how LinkedIn has been crucial for building relationships, getting the word out about Bikini Luxe, and in turn, building her business.
Join us as we explore everything there is to know about LinkedIn marketing and how you can apply some of Candice’s proven strategies to your own business in this episode of The Science of Social Media.
A huge thank you to Candice for jam-packing this episode with actionable wisdom and takeaways for social media managers and marketers alike looking to monetize and grow their business using LinkedIn.
This episode is available on:
In this episode, here’s what you’ll learn:
Candice Galek shares the specific LinkedIn marketing strategies she’s used to grow her business into one of the top online retailers for swimwear. You’ll also learn tips like:
- Why LinkedIn is Candice’s “little black book” of business contacts
- Simple LinkedIn tips and tricks to get the word out about your business
- How building meaningful, one-on-one relationships has been crucial
- Oversight Marketing and what it means for your presence on LinkedIn
- Why LinkedIn’s audience demographic is perfect for business growth
- How to create a LinkedIn profile that stands out from the crowd
3 Key LinkedIn Marketing Takeaways for Marketers Looking to Grow Their Business
In Candice’s words…
1. You never know what someone has to offer
I was asked this question on Twitter: Is it really all about how many connections you have on LinkedIn – Is it quality over quantity? Something came to mind for me after I was asked that and it was that you never know what someone has to offer. And so it’s key to be really nice to everyone because there’s opportunity everywhere.
2. The amount of work you put in
The amount of work you put in is equal to the amount that you get out of LinkedIn. We talked about “rolling out the red carpet” and genuinely engaging with…