Here’s how Vine replacement v2 will work

Here’s how Vine replacement v2 will work

First, don’t call it “Vine Two”. Twitter acquired Vine before its launch in 2013 but never gave the short-form video sharing app the support it deserved. Hofmann decided to step up, and since announcing a plan to build a Vine successor in November, has been slowly trickling out plans for v2 scattered through the company’s recently launched community forums and on his Twitter. Here’s what you need to know about v2, in a list we’ll keep updating as facts surface in the run-up to the launch: The Name “Please refer to the service only as v2 or V2” says Hofmann, though he mainly uses the lower-case version. Even if v2 doesn’t constitute infringement, Hofmann’s acquisition and employment deal from Twitter might still prohibit building a copycat. Though Hofmann writes “i personally don’t have a problem with it”, he plans to use a combination of staff moderation and community flagging to keep the app clean. And to stoke collaboration between content creators that v2 calls “artists”, there’s a Team feature. “A Team’s profile page will list its members, and the members have the ability to promote and repost Team posts to their own timeline (even with alternate captions)” Hofmann explains. But the stars that made their names on Vine quickly moved on to YouTube and Instagram, and their audiences followed. The best thing about Vine was that there were no news links, few boring selfies, and lots of creativity.

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Here’s how Vine replacement v2 will work
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First, don’t call it “Vine Two”. Details are starting to emerge about v2, the forthcoming video app built to replace Vine by its former co-founder Dom Hofmann. TechCrunch has learned that v2 has begun reaching out to former Viners and social media star managers in hopes of establishing ties with some top content creators to get feedback and fuel the app’s eventual launch.

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Twitter acquired Vine before its launch in 2013 but never gave the short-form video sharing app the support it deserved. Eventually, facing economic struggles, Twitter opted to kill off Vine, leaving users only with an archive of old videos and a Vine Camera app for shooting but not sharing new videos. Instagram is focused on photos and longer clips up to 60-seconds, so there’s still no viable home for browsing punchy 6.5 second videos.

Hofmann decided to step up, and since announcing a plan to build a Vine successor in November, has been slowly trickling out plans for v2 scattered through the company’s recently launched community forums and on his Twitter. “Some things will be very familiar to people who have used vine, but what we’re planning is equally an homage, follow-up, remake, and brand new thing” he writes.

Here’s what you need to know about v2, in a list we’ll keep updating as facts surface in the run-up to the launch:

The Name

“Please refer to the service only as v2 or V2” says Hofmann, though he mainly uses the lower-case version. He explains that Twitter still owns Vine and it’s not technically associated with v2, so basically he’s looking to avoid being sued. Hofmann tweeted the logo you see above, which at first glance looks very similar. But note the lighter green, how the letters are rounded, that they don’t connect, and the lack of a drop shadow. That could be enough for v2 to escape trademark infringement, though it might design something more refined for the launch.

A block of the bright green is the current app icon, http://v2.co is the company’s website that currently hosts the forums, and it has set up the Twitter account @v2app but nothing of merit has been tweeted. Still, Hofmann will have to tread carefully, as he probably doesn’t want to fight Twitter in a legal battle. Even if v2 doesn’t constitute infringement, Hofmann’s acquisition and employment deal from Twitter might still prohibit building a copycat.

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The Launch

There’s currently “no firm release date” but Hofmann notes v2 will debut “definitely in 2018, hopefully when it’s warm in the northern hemisphere, so that implies a Q2 Spring or Q3 Summer 2018 launch. The app is currently in a “very very very limited alpha” testing stage, and there will eventually be both an iOS and Android version. There’s currently no open beta or way to reserve usernames, though Hofmann says that stuff might happen through the forums so users should get active there if they want first dibs.

The Videos

Videos will range from 2 to 6.5 seconds, and smoothly loop over and over. They can be captured with your phone or uploaded from your camera roll — permitting clips edited in other apps or professional software.

Hofmann says there will be no color filters, face filters, or geo filters, so you won’t be able…

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