How To Build Your Personal Brand Online

How To Build Your Personal Brand Online

A profile pic says volumes about a person. So do their posts on social media, or what comes up when you Google their name. Here are some tips to help you get started: Assess Your Current Brand: Before you can start building your brand, you have to take an honest assessment of what it currently looks like. Try to find a common thread. Determine Your Audience: If you’re just starting out, you probably don’t have an audience yet; so make one up! Whatever your voice is, it needs to be consistent online. You can’t be clapping back on Twitter and then trying to inspire people on Instagram. Make sure you’re using the same voice across your channels. Also, make sure your banner is the correct size and that it is on brand. Start A Website: Where is all of that content going to live?

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Everything affects your personal brand: What you wear, how you speak, even how you compose an email.

The same applies online. A profile pic says volumes about a person. So do their posts on social media, or what comes up when you Google their name.

You’re a brand, whether you like it or not, so you’d better put on your marketing hat and get to work cultivating yours. Here are some tips to help you get started:

  • Assess Your Current Brand: Before you can start building your brand, you have to take an honest assessment of what it currently looks like. How do people view you? Google yourself. What comes up? Ask your friends to complete an anonymous survey. Ask them questions like, “What five words would you use to describe me?” Another great one to try is, “If you didn’t know what I did for a living, what would you guess that I did?”
  • Look For Inspiration: Who are the top five people in your field? What do they have in common? Do they all write for major publications? Do they sell courses? Do they appear on podcasts? Try to find a common thread.
  • Determine Your Audience: If you’re just starting out,…

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