How to Craft the Best Instagram Bios for Businesses

How to Craft the Best Instagram Bios for Businesses

Profile Photo Visually, the profile page should include a profile photo that is relevant to your company. We’ll take a look at how some companies use this space later on. Call-to-Action Buttons Instagram recently added additional links for Business Accounts that can help free up space in the bio. If you don’t see these fields, make sure you’ve converted your account to a Business account. Add Hashtags & Profile Links in Your Bio Instagram recently released a new feature that allows you to include hashtags and profile links in bios. As a brand, you might not want just anyone to link to your account. The addition of linked hashtag in your Instagram bio makes it easy to direct people to your branded hashtags or specific campaigns without making them search for it. Official Instagram Account For more prominent brands that may be more likely to have copycat accounts, they may find it useful to identify it as the “official” account. To be featured on their page, all you need to do is to use their branded hashtag. And while this may work for Ellen, we would highly recommend putting something in your bio section that lets others know who you are.

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On Instagram you have very limited space to grab someone’s attention. That’s why so many social media experts will put emphasis on crafting the best Instagram bios for your business.

What you do with this section should be reflective of your company and of your goals for the network. We’ll walk you through how to write Instagram bios for your business and then provide you with some creative inspirations.

What Your Instagram Bio Needs to Accomplish

A good Instagram bio should be able to accomplish several goals at the same time, like:

  • Convey what your business does
  • Indicate how a customer can find you

A great Instagram profile will do the following:

  • Showcase the company’s personality
  • Prompt the customer to take an action

Five Senses Coffee has a simplistic approach to their bio.

If your account is converted to a Business Account, you can take a look at your analytics to see how many views your profile is receiving.

Instagram Bio Components

It’s smart to understand the components that make up an Instagram bio. From this point, you can detail and polish your accounts to ensure users know exactly what you’re about and what to expect if they follow your brand.

Profile Photo

Visually, the profile page should include a profile photo that is relevant to your company. This can be a logo or a product photo. Whatever you choose should be as attractive on your profile as it is when it’s minimized in the feed.

Some companies and celebrities have a verified badge on their profile photo to identify them as the original account but it’s not possible to request one yet.

Username & Name

Your username shows up at the top of the profile page and this will be how other accounts can tag you. In a more prominent spot on the bio is where your name is located, which becomes bolded on the profile.

Both your username and name are searchable in the Instagram search field, so name them carefully.

Bio

Here, you have 150 characters to sum up your company and potentially have a customer take action. We’ll take a look at how some companies use this space later on.

Website

There is only one place in Instagram where you can directly and actively link a website and that’s in your bio. Use this space wisely.

Category

The category that appears under a company’s name is directly tied to the category that is selected on the linked Facebook Page. You’ll need a Business Account for this feature. Being able to indicate that you’re a restaurant or a public figure on your Instagram profile can be easier than using up the precious bio space.

Call-to-Action Buttons

Instagram recently added additional links for Business Accounts that can help free up space in the bio. Previous to this feature, companies were writing out their email addresses and location addresses to help customers find them. These buttons are only shown in the app view, not the web view.

You can locate these fields when you click to Edit Profile and then Contact Options. If you don’t see these fields, make sure you’ve converted your account to a Business account.

While adding information into this area can take away prime real estate from your photos, the tradeoff is that you easily address commonly asked questions.

Here’s an example of all the fields being filled out from Blue Star Donuts.

Entering an email address into this selection will generate an Email button on the profile. The button is located under all the other information. When a customer clicks Email, the app will prompt you to open the default mail app on your phone.

Directions

If you own a business that has a brick and mortar location, entering your full address will help customers find you easily. When customers click on this button, it’ll prompt them to a map app on their phone.

Another way to show your contact information on your business profile is to add a phone number. When someone clicks the button, a prompt shows up to directly call the company.

Add Hashtags & Profile Links in Your Bio

Instagram recently released a new feature that allows you to include hashtags and profile links in bios. This creates a world of new possibilities for marketers. For instance, if your brand has multiple Instagram handles for various parts of your business, you can…

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