How to Create Engaging Short Videos for Social Media (Including 7 Excellent Examples)

How to Create Engaging Short Videos for Social Media (Including 7 Excellent Examples)

Videos are becoming increasingly popular on social media, especially on mobile. To create engaging social media videos, Facebook recommends creating videos as short as 15 seconds2. Now you have your top 100 blog posts for the past month (quarter or year) — and tons of content ideas for your video. Using a tool like Buzzsumo, you can find your most shared content. With Facebook’s Pages to Watch, you can easily check out the top posts from your favorite or similar Facebook Pages. Keep your message simple: Facebook encourages you to ask yourself, “What is the most important message I need to deliver in this video?” Design for sound off: Facebook found that people watch mobile videos everywhere — home, at work, during their commute, etc.3 Oftentimes, they wouldn’t want the sound (and perhaps that’s why mobile videos are designed to play without sound). I hope from these ideas and examples of short social media videos, you’ll find some inspiration and the answers to your questions. A post shared by Wistia (@wistia) on Oct 5, 2017 at 1:15pm PDT Behind-the-scenes Patagonia shared a quick behind-the-scenes look at their factory. How do you create your social media videos? With videos being the third most-wanted content type in the future (after social media posts and news), it’ll be great to get started now6.

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When was the last time you watched a video on social media?

Videos are becoming increasingly popular on social media, especially on mobile. Over the past year, the time people spent watching Facebook Live every day has increased by four times and Instagram videos by 80 percent1.

To create engaging social media videos, Facebook recommends creating videos as short as 15 seconds2. Sounds easier? But where do you start?

In this guide, you’ll learn step-by-step how to create short social media videos — anything from a few seconds to a few minutes. We’ve also included many tools and examples to help you get started.

How to Create Engaging Social Media Videos: A Step-by-Step Guide
How to Create Engaging Social Media Videos: A Step-by-Step Guide

How to create engaging social media videos

Creating videos can be more challenging than writing a blog post or designing an image. But it isn’t as difficult as you might have imagined. Here’s how you can create effective short social media videos easily:

How to create engaging short videos
How to create engaging short videos

1. Ideate

The first step is to brainstorm ideas for your videos. Here are three quick ways to generate a ton of ideas:

Look at your top blog posts

If you write a blog, like us, you’ll likely have a treasure trove of content ideas on your blog. The blog posts that resonate with your audience is probably great content for your videos. This strategy has helped us create well-liked videos such as this and this.

You can use your Google Analytics to find your top posts. Go to Behavior > Site Content > All Pages. You should see something like this:

Google Analytics: Top posts
Google Analytics: Top posts

In the upper-right corner, increase the date range to a month. A quarter or a year is fine, too.

Google Analytics: Date range
Google Analytics: Date range

Scroll to the bottom of the page and change the number of rows shown to 100.

Google Analytics: Rows
Google Analytics: Rows

Voilà! Now you have your top 100 blog posts for the past month (quarter or year) — and tons of content ideas for your video.

Study the most shared content

Sometimes, your top blog posts are also your most shared. But sometimes, they aren’t. Using a tool like Buzzsumo, you can find your most shared content. You can also find the most shared content for any topic!

To find your most shared blog posts, enter your blog URL on Buzzsumo.

Buzzsumo

You’ll get a list of your most shared blog posts, ordered in terms of the number of shares.

Buzzsumo: Most shared
Buzzsumo: Most shared

You could also sort the results by the various social media platforms. For example, if you plan to create a Facebook video, you can sort the list by Facebook engagements. Now, you’ll have a list of blog posts that generated the most shares, likes, and comments on Facebook.

Buzzsumo: Sort
Buzzsumo: Sort

Check out popular videos from similar brands

Finally, you can also look around on social media to see what topics are popular at the moment. With Facebook’s Pages to Watch, you can easily check out the top posts from your favorite or similar Facebook Pages.

To access Pages to Watch, go to your Facebook Page > Insights. You’ll find the section at the bottom of the Overview tab.

Facebook Pages to Watch
Facebook Pages to Watch

When you click on any of the Pages, you’ll see its top posts for the week. The posts should give you some video content ideas. It’ll be great to keep an eye out for video posts specifically.

Top posts from Pages you watch
Top posts from Pages you watch

For Twitter, Social Bearing is a great tool for finding any Twitter account’s top tweets. For Instagram, you could try using the Explore feature, which shows you popular posts that are relevant to your account. On LinkedIn, you have the Companies to track feature in your Company Page analytics.

2. Plan

Once you have brainstormed your content ideas and picked one to work on, you can start planning for it.

The two ways I like to plan for a video is to either write a script or create a storyboard. Both encourage me to think through the entire flow and important aspects of the video. A storyboard also helps me visualize how a shot would look like, which will be handy for the next step — recording.

Storyboard

If you are not familiar with storyboarding, here’s a quick guide to get you started.

To help you…

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