We’ll show you how to curate content in five simple steps. Step 2: Create Categories The next step is to create some categories or topics for the content you’re going to curate. You can add all the different websites you want to curate content from into Feedly, and then share them to your social media channels. Instead, you can repurpose your own content and curate it across your social feeds. They share the content and never think about it again. How to Curate Content in Sprout Social Now that you know the steps, let’s walk through an example of what the process could look like using a hypothetical company—a coffee shop called Sprout Coffee. Planning Their Content Categories Now it’s time for Sprout Coffee to figure out what type of content they’re going to curate and categorize it. But just to keep things simple, we’ll walk through how to curate articles from other websites and UGC from customers. First, we’ll use Sprout’s Suggested Content feature to find articles to curate on Twitter. Next, let’s look at how we could use Sprout to curate UGC from Instagram.
With increased competition and ever-changing algorithms that reward brands that get a ton of engagement, the ability to feed your audience with content is more important than ever.
However, coming up with original content to share on social media on a consistent basis requires creativity, money and a good amount of time. And even then there’s no guarantee the content you create will actually resonate with your audience.
In order to keep your audience engaged without spending all your resources on creating original photos and videos, it’s extremely helpful to learn how to curate content like a pro.
We’ll show you how to curate content in five simple steps. Then we’ll go over an example of what the process would look like with a real business. By the end, you’ll be able to schedule a full month’s worth of engaging content in less than an hour. Let’s dive in.
Step 1: Decide How Much You Want to Curate
Your first step is to come up with your “golden ratio” of original and curated content. What percentage of your content will be original, and how much be curated from somewhere else.
You’ll want to figure this ratio out per network as well. For instance, you might curate more content on Twitter than you do on Instagram.
There isn’t a single answer to how much content you should curate, but Curata did some research into what top content marketers do and found this mix:
- 65% originally created content
- 25% curated content
- 10% syndicated content
Again, this isn’t universal, but it’s a decent starting point.
Step 2: Create Categories
The next step is to create some categories or topics for the content you’re going to curate. Otherwise, you’ll end up sharing the same content over and over again, which gets boring.
There are a few different routes you can take, depending on your brand. Some companies only share content strictly related to their industry. For instance, Onsen is a brand that sells bathroom towels. Their Instagram feed is a mix of original and curated content focused on bathroom design and products.
But on the other end, you have companies like SanDisk that go a bit more broad. As you can probably imagine, data storage isn’t the most visually appealing industry in the world. So Rather than restricting themselves to their specific industry, SanDisk goes a little more broad when curating content and posts visually stunning photographs.
Photo by aerial photographer @maxwilderness “Watching a desert sunset is spectacular because the entire landscape glows red, but when you add a full moon rising to the mix, there’s no better sight in the world.“#droneoftheday #drone #dronephotography #aerialphotography #microSD #shotonsandisk
At first, it might seem odd that a memory storage company is sharing outdoor photos on Instagram. But since a good chunk of their customer base consists of photographers that use their products to store pictures, it works well.
Step 3: Find Your Sources
You know how much you’re going to curate, and your topics of interest. The next step is to figure out where you’re going to get the content you’re curating.
The most important thing to keep in mind is variety. Curating content from a variety of sources keeps your feed fresh and also gives you opportunities to build relationships with multiple content creators.
Here are some of the most popular ways to source content:
Re-share Other Social Media Posts
One of the biggest benefits of content curation is it saves time. And if you want to make curating content even quicker, this is probably the option for you. Pretty much every major social network has a way for you to quickly reshare content someone else has published onto your own feed.
Whether it’s a Retweet, Repin, or Facebook share, you can curate content with a couple clicks on most platforms.
One minor exception to this is Instagram. While the app has reportedly been testing a Regram button, it’s not official yet.
Luckily you don’t have to wait. Sprout’s mobile app has a feature that allows you to share other user’s Instagram posts to your own feed, with just a few taps.
Resharing other people’s posts is great for user-generated content (UGC). If you have an active community on social that loves to show their brand loyalty, why not shine some light on them?
You can make it easy to curate user-generated content by creating a branded hashtag for people to use. Or just encourage people to tag you in photos or videos mentioning your product.
This is a strategy food and beverage company Huel uses to engage with customers and share how people use their products.
The next approach is more time consuming,…