How to Get Started With Facebook Analytics

How to Get Started With Facebook Analytics

Have you explored the Facebook Analytics dashboard? What Data Is Available in Facebook Analytics Previously, Facebook allowed you to see only the last touch point in your funnels. Advanced machine learning/AI capabilities to display important insights, such as which audiences are most often engaging with or converting from your content Omni-channel analytics so you can view users who hopped from the Facebook app to your app to your website back to Facebook on desktop before converting Custom dashboards so you can see important data at a glance The ability to build custom audiences based on omni-channel insights The ability to create event source groups from the dashboard, allowing you to segment and retarget people who followed a specific event path on your page The redesigned Facebook Analytics is one of the most significant updates since the massive algorithm change. #1: Access Your Facebook Analytics To get started, navigate to your Facebook Analytics dashboard. In the pop-up box, create a new dashboard (or select an existing dashboard if you already have one). They allow you to understand the data better based on specific needs so you can make more informed decisions. #3: Use Facebook Analytics Data to Inform Your Campaigns The real value of Facebook Analytics is how you use the data to make informed decisions for your business. From there, people may interact with another retargeting campaign that’s converting well. One way is to see which funnels are converting best and then push to get more people through those funnels. Conclusion If you want to get the most from your social media marketing, understanding your Facebook analytics data is a must.

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Are you taking advantage of the actionable data Facebook offers marketers?

Have you explored the Facebook Analytics dashboard?

Facebook Analytics is a robust tool that lets marketers explore users’ interactions with advanced goal paths and sales funnels.

In this article, you’ll discover how to get started with Facebook Analytics.

How to Get Started With Facebook Analytics by Bill Widmer on Social Media Examiner.
How to Get Started With Facebook Analytics by Bill Widmer on Social Media Examiner.

What Data Is Available in Facebook Analytics

Previously, Facebook allowed you to see only the last touch point in your funnels. For example, if someone interacted with seven of your posts but purchased on the eighth interaction, only the final interaction would be given credit for the conversion.

Now you can see the full interaction path to the conversion, rather than just the last touch point.

When you first open the redesigned Facebook Analytics, you'll see an overview of your data.
When you first open Facebook Analytics, you’ll see an overview of your data.
  • Advanced machine learning/AI capabilities to display important insights, such as which audiences are most often engaging with or converting from your content
  • Omni-channel analytics so you can view users who hopped from the Facebook app to your app to your website back to Facebook on desktop before converting
  • Custom dashboards so you can see important data at a glance
  • The ability to build custom audiences based on omni-channel insights
  • The ability to create event source groups from the dashboard, allowing you to segment and retarget people who followed a specific event path on your page
Create event source groups from your Facebook Analytics dashboard.
Create event source groups from your Facebook Analytics dashboard.

The redesigned Facebook Analytics is one of the most significant updates since the massive algorithm change. Now let’s look at how to navigate the analytics interface to find the information that matters most to you.

#1: Access Your Facebook Analytics

To get started, navigate to your Facebook Analytics dashboard. Note: For this dashboard to work, you need to install the Facebook pixel. Once you’ve installed it and given it time to run, your dashboard will populate with all of your analytics data.

When you first open your analytics dashboard, you’ll see an overview of your analytics. Click Dashboards in the left sidebar to view your omni-channel and custom dashboards.

View metrics in the omnichannel dashboard of your Facebook Analytics.
View metrics in the omni-channel dashboard of your Facebook Analytics.

Click Activity to delve into analytics specific to active users, purchases, funnels, and more.

View activity data in your Facebook Analytics.
View activity data in your Facebook Analytics.

As you explore your data, you can add relevant charts to a custom dashboard for easy access. To pin data to a dashboard, click the Pin to a Dashboard icon in the upper-right corner of the chart.

Pin a chart to a custom dashboard.
Pin a chart to a custom dashboard.

In the pop-up box, create a new dashboard (or select…

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