Author: Cheryl Conner / Source: Forbes With more than 300 million users on Twitter, it has become a powerful social selling tool for PR fi
With more than 300 million users on Twitter, it has become a powerful social selling tool for PR firms, social media consultants and business development coaches and others. Tweets with links, hashtags, catchy themes and creative images can lure your audience forward, driving them straight to your landing page.
How effective is Twitter Chat? The entrepreneurs I queried were universally favorable on the idea, whether they’re currently using it as a marketing strategy or not.
Speaker and business consultant Dr. Will Moreland, for example, notes that he started a weekly show, Twitter Chat With Dr. Will, to communicate with his followers. “It was great,” he says. “It is a fun way to collaborate with followers who love the platform, and I know others who have used it effectively as well.” So why did he stop? “To be honest, it lead to a radio show, and I felt I could do both,” he said. “Big mistake.”
Mordecai Holtz, developer of the CoSchedule Marketing Calendar has written an entire strategy guide on social media that he offers via his company blog. Online marketing pro Heather Dopson notes that Aaron Kilby, VP Marketing of Artisan Colour, is responsible for the long running #MediaChat tweet chat that has been highly successful in marketing circles and education editor Robyn Stoller-Schulman notes that tweetchats are huge in the education community and offered up an official schedule of offerings here.
The most in depth advice comes from Lisa Ilman, who I last spoke to about doubling your Instagram base. She believes Twitter Chat has the potential to ignite a client base and increase “stickiness” with customers in a way most users ignore. The under utilization is a good thing, she believes, as effective use of Chat will help you stand out from most everyone else.
For example, Ilman recently hosted a Twitter chat through her newest product, Cross Coach, that included two of her current customers. It was a tremendous success, she reports, and recommends that others who are dipping their toes employ the following steps:
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- Help your guests tell their story. Storytelling brings an irresistible power to business. Why not help customers tell their story during the Twitter chat? Give them specific one-liners as suggested tweets that will promote connection with the audience. Dave Costlow of PledgeIt.org, for example, excels in storytelling through tweets. He had fully prepared for his chat by having his story already typed out in three tweets that outlined his organization. He explained not only how PledgeIt.org empowers athletes at all levels of sports to raise money for causes based on their performance, but tweeted out specific details of campaigns that are crushing it using Pledge It as he offered his chat. As the chat began, Ilman told @PledgeIt and @weareTEAMology to…