How To Leverage Facebook Groups To Grow Your Business

How To Leverage Facebook Groups To Grow Your Business

Maybe you think that since you have a business Page on Facebook, you probably shouldn’t be trying to run a Group at the same time. But once you get it up and running, how do you grow that membership and make that Facebook Group into a real community? Use Facebook Groups to funnel members into other Facebook Groups! Use Units in a Social Learning groups to post challenges and keep information alive. If a Facebook Page joins a group and gets engagement on a post, it can invite those people to like the Page. This was a great tip from Stephanie Liu, where she pointed out that if your Facebook Page is a member of the Facebook Group and posts into the group, any members that engage with that post can be invited to like your Page. We can post something today and some of our connections will see it and if we post an update in a few days or weeks, an entirely different set of connections may see that second post. Members are far more likely to see and engage with posts from other members which offers great continuity and connection. Many groups (and pages too) will have regular posts they share on different days - themes - to keep members engaged. The best part about those join request questions is that you can use the answers to create all kinds of great content.

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Wouldn't it be nice to have a community of fans that loved your brand and engaged with you on Facebook? Bella Vasta tells us how to do it using Facebook Groups.

Are you running a Facebook Group? Have you thought about it?

Maybe you think that since you have a business Page on Facebook, you probably shouldn’t be trying to run a Group at the same time.

Well I for one thought that, until I tuned in to Bella Vasta’s interview with Stephanie Liu. They talked for nearly an hour on how awesome Facebook Groups can be for brands (and individuals!) today and I was blown away. Within the first few minutes I realized I’d better start writing down all the knowledge bombs Bella was dropping. And guess what? I’m now going to share the summary with you.

First, you’ve got to save the video and watch the replay. Not only is Bella a tremendous resource for Facebook Groups that you should be following, her and Stephanie provided a fun and engaging show.

How To Use Facebook Groups Live Video

Next, realize how important and beneficial Facebook Groups can be for building real relationships. Bella likened your Facebook Page as your front yard that’s neat and manicured, and your Facebook Group as the backyard, where all the fun can happen. “The party is in the backyard.”

Now, let’s get into some of the ideas and recommendations Bella shared.

How to Grow Your Group

One of the challenges facing anyone that wants to start a Facebook Group is of course the fact that we all start with 0 members (well, 2… you plus the mandatory friend you need to create the group, and I’ll be that friend for you!). But once you get it up and running, how do you grow that membership and make that Facebook Group into a real community? Bella offered these 6 brilliant suggestions:

  1. Include a link and invitation to join your Facebook Group in your email signature.
  2. Use the Facebook icon on your website to link to your Facebook Group instead of your Facebook Page.
  3. Use the CTA Button on your Facebook Page to lead to the Facebook Group.
  4. Use a Video Cover on your Facebook Page to highlight your Facebook Group.
  5. Use Facebook Groups to funnel members into other Facebook Groups!
  6. Have an affiliate program for paid Facebook Groups.

How to Keep Your Group Members Engaged

Growing your Facebook Group is great, but if the members of the group aren’t being fed – if they aren’t learning and engaging and growing in some way – they aren’t going to stay in the group. So creating group content and posts and activities that serve that buffet and keep your members from starving.

  1. Use Challenges to get your members engaged and excited. Consider giving e gift cards to winners monthly.
  2. Ask questions and require a Video Comment.
  3. Use Units in a Social Learning groups to post challenges and keep information alive.
  4. Use Chats to keep folks talking about specific topics
  5. Give them a regular opportunity to share what they’ve accomplished and vote each other up

Bella Vasta’s Tips for Facebook Group Success

Throughout the show, Bella shared a number of tips and techniques that she’s used over the years, in a variety of different groups, to help those groups achieve massive success.

Have a plan for your group and future posts/content.

Great content for your Facebook Group isn’t going to just magically happen. You need to have a plan. With the 360 Marketing Squad, for instance, we have a monthly schedule for live video training, and then a schedule for different kinds of content that each of us is responsible for creating each day / week. That keeps our group members excited to be a part of the group since they’re constantly learning.

Consider using Units and making them mandatory and get metrics on them.

As Bella mentioned above, it’s a great idea to use the Units feature that comes with having a Group that’s set as a Social Learning group. If it makes sense for your group, you can make the Units…

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