How to Not Suck at Instagram Hashtags in 2018

How to Not Suck at Instagram Hashtags in 2018

Again, using Instagram hashtags certainly has its benefits when brands do it right. Before we dig into what makes a good hashtag, let’s look at what they can do for you brand: Instagram Hashtags to Get Followers One of the most common questions is how to use Instagram hashtags to get followers. Instagram Hashtags for Discoverability Like we mentioned above, Instagram hashtags have the ability to get your brand discovered. When you use hashtags in your posts, you let Instagram know to put your post in the appropriate folder in case anyone searches for it. That’s why Sprout Social’s Instagram analytics tools make it so easy for brands and enterprise organizations to track, measure and dissect their Instagram data. So when you want to measure the success of a campaign, or see if your brand is becoming more popular on Instagram, you can analyze your branded hashtags with social media monitoring tools. The benefit of community hashtags is they can make your content more discoverable and build your audience. Remember, even though adding hashtags in your captions can make your posts easier to discover, the image is what will pull in users. Hashtags Vary Across Your Content Once you find popular hashtags that people engage with, it might be tempting to continue using those same hashtags in every post. Using the tips and strategies you’ve learned here, you’ll be well on your way to growing your audience on Instagram.

The Twitter #hashtag is 10 years old
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Twitter users criticise Indian PM for accepting viral #fitnesschallenge | The Cube

#instagood, #tbt, #cute, #love, #fashion, #summer, #nofilter.

Your audience might fill each of their posts to the brim with these popular Instagram hashtags, but is your brand doing the same?

We know it’s a bit of a loaded question, but how does your brand take advantage of Instagram hashtags? Do you use the most popular tags? How many do you use per post? Did you include a branded hashtag? Have you ever even tested what works best?

It gets to #overkill pretty quickly. And if your brand isn’t focusing on the right questions or goals, all of this seems a bit worthless to invest your valuable marketing time.

We love this sweet luncheon that @thelovedesignedlife put together to celebrate motherhood and friends this week! 💛 Check out how she used our exclusive Olivia & Oliver collection to create an inspiring and fun atmosphere, via the link in our bio. #bedbathandbeyond #OliviaAndOliver . . . . #mothersday #mothersdaybrunch #motherhood #mothersdaylunch #friends #mom #celebrate #floral #flowers #tablescape #table #tabletop #finechina #goldandwhite #gold #beautiful #celebratemom

A post shared by Bed Bath & Beyond (@bedbathandbeyond) on May 10, 2018 at 2:12pm PDT

Hashtags make your content discoverable and put you in front of users you may have never successfully targeted. But a lot of people learned tossing 30 hashtags on a post only does so much–especially for businesses.

The real question is how do you find the right balance of Instagram hashtags for your account? Every brand is unique to the audience who follows them to the product they sell. Some brands have it easier on Instagram, while others have to get a little more creative.

We’re here to help. So sit back and #followme through this guide on how to use Instagram hashtags that don’t suck:

Why Instagram Hashtags & What They Do

Instagram hashtags have a lot of purposes for brands and consumers alike. There’s definitely a method behind the madness as Instagram posts with at least one hashtag tend to receive 12.6% more engagement.

Brands have to be smart about their approach to Instagram hashtags or it seems forced or unconventional. Since nearly 60% of users between 18 and 29 years old use Instagram, you know you have a core demographic that is skeptical, trendsetting and willing to call you out for lame marketing ploys.

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The Sprout Social Q2 2017 dove into this exact issue with brands trying to be something their not. And the data showed 69% of people feel brands using slang is embarrassing. Instead, people prefer brand interactions to be honest, caring and to answer to their needs.

Again, using Instagram hashtags certainly has its benefits when brands do it right. Before we dig into what makes a good hashtag, let’s look at what they can do for you brand:

Instagram Hashtags to Get Followers

One of the most common questions is how to use Instagram hashtags to get followers. While it’s always a good idea to grow your community and build a solid follower count, we tend to get wrapped up in the vanity metrics.

Remember what you came here for–to grow your brand and hopefully generate a positive ROI. You’re not there just to get a bunch of followers and likes. That’s why you have to focus on the community aspect and build real relationships with your audience.

Instagram hashtags have the power to get users involved through branded and user-generated content. Check out how Forever 21 gets its followers engaged and encourages more people to follow along.

looking forward to brighter days ☀💛 Make sure you tag @forever21 + #F21xMe for a chance to featured like #ForeverBabe @trendywendy_ xo — Search: 00259340 (shop link in bio)

The message is clear–use their hashtags and have the chance to be mentioned as a #foreverbabe on the account. This is going to create a plethora of user-generated content and get plenty to follow to see if they’re mentioned.

Building followers through hashtags comes easier when you promote your followers and give content they actually want. Use hashtags that drive actions and participation. While a good hashtag could get discovered, having a ton of users involved helps your cause.

Just remember there is a recommended balance of total hashtags. Need help counting yours? Check out our free social media character counter tool to make sure you’re using the right amount!

Instagram Hashtags for Discoverability

Like we mentioned above, Instagram hashtags have the ability to get your brand discovered. To break it down, Instagram uses hashtags to categorize content. So a great analogy is to think of how you would organize paperwork in an office.

You have your papers which go inside folders, and the folders go inside a filing cabinet. In this scenario, the papers are Instagram posts, the folders are hashtags and the filing cabinet is the Instagram platform.

Climbing Tip of the Week:⠀ Practice, practice, practice…⠀ ___⠀ We often consider working on our footwork, the first important skill we all learned when we started climbing, as “basic” or “for beginners”. ⠀ It was the first thing we learned about because it’s one of the most important skills in climbing, and we should never stop practicing it 😉 ⠀ ⠀ Try following these 3 simple rules when warming up on easy climbs: ⠀ • Use your toes only⠀ • Place your feet as gently as possible⠀ • Use one touch only, no shuffling or readjusting⠀ ⠀ Have fun, and get practicing!

A post shared by Catalyst Climbing (@catalystclimbing) on Apr 7, 2018 at 2:02am PDT

When someone searches #fitness, it’s like telling Instagram to search its cabinet for the “fitness” folder and show the latest posts containing that keyword. When you use hashtags in your posts, you let Instagram know to put your post in the appropriate folder in case anyone searches for it.

With approximately 70% of Instagram content going…

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