How to Promote Your Blog Posts Using Social Media: A Guide for Marketers

Author: Melanie Tamble / Source: socialmediaexaminer.com Do you want more social traffic to your blog posts? Wondering how to tailor your

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Do you want more social traffic to your blog posts?

Wondering how to tailor your blog post shares for each network?

Properly sharing your blog posts via your social media channels will help deliver a steady stream of visitors to your blog.

In this article, you’ll discover how to successfully cross-promote your blog posts on top social media platforms.

How to Promote Your Blog Posts Using Social Media: A Guide for Marketers by Melanie Tamble on Social Media Examiner.
How to Promote Your Blog Posts Using Social Media: A Guide for Marketers by Melanie Tamble on Social Media Examiner.

What Is Social Media Cross-Promotion?

To effectively cross-promote your blog posts, you can’t simply broadcast the same message on each social network; you need to tailor your message to fit each platform and audience.

For example, if you’re promoting a new blog post, you may need to address your Facebook friends in a different way than your business contacts on LinkedIn. On Twitter, you’re restricted to 140 characters, so you have to keep your message short and simple. On Pinterest, your image is the primary way to draw attention.

Each social network offers different options for promoting your content. The number of characters allowed differs and image sizes vary. You might add hashtags to turn posts into searchable content or add @ handles to connect directly with your followers.

How communities interact with various formats also differs. For example, using multiple hashtags works well for Twitter and Instagram, but using them on Facebook or LinkedIn won’t necessarily produce the same results.

When promoting your blog, tailor your posts for each social network.
When promoting your blog, tailor your posts for each social network.

Here’s a look at five top social networks and how to promote your blog posts to appeal to each community.

#1: Share It on Facebook

Facebook lets you promote your blog post on your profile and pages, and in groups.

Facebook posts can contain up to 10,000 characters, but only the first 480 characters are visible in the timeline; the rest are hidden behind the See More link. So put the essence of your message into the first 480 characters. Keep in mind, too, that Facebook posts with fewer than 50 characters have shown to be more engaging than longer posts.

This Facebook post is fewer than 480 characters, so all of the text will be shown in the news feed.
This Facebook post is fewer than 480 characters, so all of the text will be shown in the news feed.

Posts with images work best on Facebook. When you share your blog post, consider uploading an image and putting your link in the text field instead of using the automatic link preview post. This trick can help increase the reach of your Facebook post.

Plus, Facebook will upload those images automatically to your Facebook album so all of your blog images with links will be available in one place for your community to access.

When sharing your blog posts on Facebook, upload an image and add your link to the text field.
When sharing your blog posts on Facebook, upload an image and add your link to the text field.

Be sure to add a personal and engaging comment and invite readers to share their opinion. And although hashtags can turn posts into searchable content, they don’t work well for engagement on Facebook.

The best times to post on Facebook are from 1 to 4 PM, 6 to 10 PM, and on weekends.

The best frequency for posting on Facebook is once a day. Share your blog post once for initial promotion. Share it on your profile, your page, and in groups, but at different times and with different text. Reshare your evergreen blog posts every 2 to 3 months on your profile and mix them with other valuable content.

#2: Tweet It on Twitter

Twitter was the first social network to introduce hashtags and @ handles for better search and networking options. The platform recently made changes to the 140-character limit to give posts a little more space. Although Twitter is stretching its 140-character limit, it remains at its core a short message service.

Tweets with fewer than 140 characters work best. To get more retweets, be sure to include images and links.

Include links and images in your tweets for better engagement.
Include links and images in your tweets for better engagement.

If you add up to four hashtags, it will make your…

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