How to Use Facebook Messenger Day for Marketing

How to Use Facebook Messenger Day for Marketing

Now, marketers can use Messenger to deliver disappearing short-form video stories and images to a specific group of people. What Is Facebook Messenger Day? You can now post images or videos through the Facebook Messenger app, which (like Instagram Stories) will be available to watch for 24 hours before disappearing. If you have clients who’ve added you as a friend on Facebook, there are opportunities to use Messenger Day for marketing on an individual, personal level. On the next screen, you can take a picture or video with Messenger’s in-app camera, choose a photo or video from your library, or create a text-only image. If you want to share your content to your day, tap the circle to the right of My Day. To customize your audience, tap the gear icon to the left of where you selected My Day. Facebook lets you see not only how many users viewed it, but which users viewed it. Employee-generated content can be just as powerful as user-generated content, and since Facebook users are currently the only ones who can share messages, this is an opportunity to build brand awareness through your employees. You may have customers or relevant audience members on your friends list who don’t follow your business page or other social profiles, so use your day to encourage them to follow those accounts.

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Want a new way to create time-sensitive short video stories?

Have you heard of Facebook Messenger Day?

Now, marketers can use Messenger to deliver disappearing short-form video stories and images to a specific group of people.

In this article, you’ll discover how to create and deliver marketing messages via Facebook Messenger Day.

How to Use Facebook Messenger Day for Marketing by Ana Gotter on Social Media Examiner.
How to Use Facebook Messenger Day for Marketing by Ana Gotter on Social Media Examiner.

What Is Facebook Messenger Day?

Facebook Messenger Day is a new Snapchat-inspired feature that started rolling out last week for iOS and Android users in an app update.

You can now post images or videos through the Facebook Messenger app, which (like Instagram Stories) will be available to watch for 24 hours before disappearing. Facebook lets you adjust the visibility of these disappearing messages or make them available to your entire audience.

Facebook users can interact with your day, either by entering their own custom message or choosing from premade buttons like Wow and Aww.
Facebook users can interact with your day, either by entering their own custom message or choosing from available buttons like Wow and Aww.

Users can interact with your content with a number of different reactions, which include everything from emojis to a Wow button. When I posted my message, some of my Facebook friends said they got notifications, but it’s unclear if this will happen frequently or if it was just because it was my first shared day.

What Does This Mean for Pages?

Right now, it doesn’t appear that Facebook pages have access to this feature because they can’t access the Messenger app, which is available only to individual users. This makes the feature more accessible to small businesses, contractors, and public figures that have a large number of clients or interested users as Facebook friends.

When a Facebook user interacts with your day, their reaction will be sent to you in a private message instead of posted publicly. This can be a way to start conversations with customers.
When a Facebook user interacts with your day, their reaction will be sent to you in a private message instead of posted publicly. This can be a way to start conversations with customers.

A lot will depend on you and your customers. If you have clients who’ve added you as a friend on Facebook, there are opportunities to use Messenger Day for marketing on an individual, personal level. The personal touch could be an advantage for businesses that are able to use the feature.

Because Facebook has looked for ways to monetize the Messenger app in the past, there’s a possibility the platform could roll out ads that work similar to the new Instagram story ads.

How to Use Facebook Messenger Day

The Messenger Day feature is available only in the Messenger app, both in terms of creation and viewing. Current days that are available for viewing will appear at the top of your Messenger screen.

To add a photo or video to your day, tap the Add to Your Day option in the top-left corner.

Add content to your day by tapping the camera icon at the top of the Facebook Messenger home page.
Add content to your day by tapping the camera icon at the top of the Facebook Messenger home page.

On the next screen, you can take a picture or video with Messenger’s in-app camera, choose a photo or video from your library, or create a text-only image. To access library images, tap the picture icon in the bottom-left corner. To create a text-only image, tap the palette icon in the bottom-right corner.

When creating a Facebook Messenger day update, you can take a...