How To Use Snapchat As A Marketing Tool

How To Use Snapchat As A Marketing Tool

How To Use Snapchat As A Marketing Tool. Snapchat, a popular image and video sharing app, has become one of the most popular social platforms in the last few years. The following information helps you promote your business using Snapchat. However, since the release of this mobile app in 2011, the app has also become a popular tool for brands and celebrities who use it to reach their followers with public content. All users receive advertisements about live events from which multiple users can submit snaps that get curated into a story. Contests Integrate Snapchat into your promotional campaigns by creating contests that have participants post images of themselves using your product. You can also give people promo codes and discounts for being a part of your contest and reward them for watching your Snapchat story. Storytelling You can create videos that give people an inside look at your business, including the way you make your products and how your office operates. Live events where users can contribute give them a sense of participation, which has been proven to boost loyalty. Make it fun for your audience.

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Snapchat, a popular image and video sharing app, has become one of the most popular social platforms in the last few years. Photos and videos that are shared appear on Snapchat temporarily, making it a popular venue for the emerging millennial generation.

Even if you don’t understand why the platform attracts so many users, it shouldn’t keep you from using it to boost your business. Besides a sharing platform, Snapchat works as a potent marketing tool to give you access to demographics you might not reach otherwise. The following information helps you promote your business using Snapchat.

About Snapchat

Snapchat began as a place for users to share short-lived multimedia images and videos, which is its primary function. However, since the release of this mobile app in 2011, the app has also become a popular tool for brands and celebrities who use it to reach their followers with public content. Oublic and branded content has now become commonplace on Snapchat, granting you access to millions of users who could become your customers.

The app added its popular “My Story” function in 2013, giving users access to chronological compilations that help them enjoy and share past emmories. Users also got a new option that allowed them to make their snaps “semi-public,” so audiences can view them for an entire day. The following year, the so-called “Live Stories” became available. All users receive advertisements about live events from which multiple users can submit snaps that get curated into a story. In 2015, Snapchat gave public personalities the ability to post “Official Stories” to promote themselves.

Why You Should Use It

More than 150 million users send 9000 snaps every second on Snapchat. Altogether, the app receives 10 billion video views daily. These numbers show this photo-sharing app has become a high-profile platform for publishing and consuming amazing content. Moreover, Snapchat has been the fastest growing network since 2014. An increasing portion of the traffic on Snapchat comes from marketers and advertisers who want to profit from its growth.

Snapchat added a special area for advertising-supported content from online publishers. That part of…

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